As a new mode of transformation and upgrading of advanced manufacturing industry, service innovation is a new engine for shaping the competitive advantage of advanced manufacturing industry, and the theoretical research related to the evolution of service innovation and transformation of advanced manufacturers has become an important challenge for academia to break through. From the perspective of enterprise resources and capabilities, this paper used the multi-case study method to clarify the logic and driving mechanism of service innovation and transformation of advanced manufacturers based on the analysis of theoretical coding. The research found that: First, the service innovation and transformation of advanced manufacturers goes through the evolution of "traditional manufacturing service innovation stage-whole life cycle management service innovation stage-intelligent manufacturing service digital innovation stage", and follows the evolutionary logic of "resource and capability enhancement-internal and external factors driving-transformation stage evolution". Second, each stage of the service innovation and transformation needs to meet the requirements for the resources of "utilization development-integration configuration-intelligent optimization" and for the capacities of "service cognition-service response-dynamic service innovation". Third, advanced manufacturers are driven by internal and external factors such as service value and dynamic competitive environment, service ecological development and service benefits, service integration innovation needs and service feedback mechanism to promote the evolution and upgrading of service innovation transformation. The study will enrich the research related to the service innovation and transformation and provide theoretical guidance for the evolution of service innovation strategies of the advanced manufacturing industry.