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Reconstruction and evolution of the business models of manufacturing enterprises in the era of artificial intelligence: An exploratory case study from the value perspective
Lu Yushu, Zhang Zhengang, Chen Yihua, Luo Taiye, Kang Yichen
Science Research Management ›› 2026, Vol. 47 ›› Issue (5) : 12-22.
PDF(1327 KB)
PDF(1327 KB)
Reconstruction and evolution of the business models of manufacturing enterprises in the era of artificial intelligence: An exploratory case study from the value perspective
This paper explored the reconstruction and evolution of business models of manufacturing enterprises in the era of artificial intelligence (AI), aiming to provide insights into how enterprises can develop new competitive advantages. By identifying five fundamental issues related to the commercialization of AI and employing a single-case study method, the research drew on the practical experiences of Midea Group in the field of intelligent manufacturing from a value perspective. First, the study conceptualized the business models in the AI era as a dynamic closed-loop analytical framework comprising six interconnected elements: value proposition, value creation, value delivery, value capture, value maintenance, and value transformation. Second, it revealed that the business models of manufacturing enterprises undergo incremental reconstruction driven by technological iterations in AI, with machine intelligence, trustworthy AI, and generative AI technologies serving as the foundations for three distinct stages: AI enabling, AI trust, and AI ubiquitous. Third, the study highlights Midea Group's evolutionary pathway from a "+AI" model to an "AI+" model, offering a practical roadmap for the intelligent transformation of business models. These findings will provide a theoretical foundation and actionable guidance for manufacturing enterprises seeking to leverage AI in creating distinctive value and achieving sustainable competitive advantages.
artificial intelligence / manufacturing enterprise / business model reconstruction / value perspective
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