The relationship between market orientation and open innovation performance

Abstract

Abstract: Placing the highest priority on the profitable creation and maintenance of superior customer value, the market orientation is the most important dimension of strategic orientation. It emphasizes that firms have to acquire, disseminate and respond to market intelligence from external sources and to create superior value for customers. In this study, through the data of 214 Chinese high-tech manufacturing enterprises, we empirically explore the relationship between company's market orientation, openness and innovation performance. We found out that: (1) market orientation has a positive effect on innovation performance, and the stronger the market-oriented enterprises are, the higher the innovation performance is; (2) environment turbulence plays a positive moderating role on the relationship between openness and innovation performance; and (3) firm's openness has a mediating role between market-orientation and firm's innovation performance.

Key words: open innovation, market orientation, openness, innovation performance

CLC Number:

F273.1

Yang Yinjuan, Chen Jin. The relationship between market orientation and open innovation performance[J]. Science Research Management, 2015, 36(3): 103-110.

References

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