Research on fairness perception, relationship quality and R&D cooperative relationship value

Abstract

Abstract: In this paper, the impacts of fairness perceptions to relationship values in R&D cooperation are argued with intervening variableof relationship quality and by the application of structural equation model and by use of 198 sample data from Shanghai automobile industrial R&D cooperative relationships. It is found out that the procedure fairness and interaction fairness have an impact on relationship values through satisfaction, and influences of procedure fairness are less, influences of interaction fairness are more. And the influences of distribution fairness on relationship values are achieved through commitment path. Also, the influences of satisfaction to relationship values are maximizing, the second is trust, and the third is commitment.

Key words: fairness perception, relationship quality, relationship value, R&D cooperative

CLC Number:

F273.1

Liu Gang, Wang Lan. Research on fairness perception, relationship quality and R&D cooperative relationship value[J]. Science Research Management, 2014, 35(8): 25-33.

References

[1] N. Kumar, L. K. Scheer, JBE. M. Steenkamp. The effects of supplier fairness on vulnerable resellers [J]. Journal of Marketing Research, 1995, 32(1):54-65. [2] V. Kashyap, E. Sivadas. An exploratory examination of shared values in channel relationships [J]. Journal of Business Research, 2012, (65): 586-593. [3] J. A. Colquitt. On the dimensionality of organizational justice: A construct validation of a measure [J] Journal of Applied Psychology, 2001, (86): 386-400. [4] 刘亚, 龙立荣, 李晔. 组织公平感对组织效果变量的影响[J]. 管理世界, 2003(3): 126-132. [5] L. A. Crosby, K. R. Evans, D. Cowles. Relationship quality in services selling: an interpersonal influence perspective [J]. Journal of Marketing, 1990, 54(3): 68-81. [6] M. Holmlund. The D&D model dimensions and domains of relationship quality perceptions [J]. Service Industries Journal, 2001, 21(3): 13-36. [7] J. Mohr, R. Spekman. Characteristics of partnership success: Partnership attributes, communication behavior, and conflict resolution techniques [J]. Strategic Management Journal, 1994, 15(2): 135-152. [8] K. Storbacka, T. Strandvik, C. Gr nroos. Managing customer relationships for profit: The dynamics of relationship quality [J]. International Journal of Service Industry Management, 1994, 5(5): 21-38. [9] J. A. Young. Strategic alliances: Are they relational by definition[R]. Indiana State University Working Paper, 2000. [10] 武志伟, 陈莹. 企业间关系质量的测度与绩效分析——基于近关系理论的研究[J]. 预测, 2007, 26(2): 8-13. [11] R. M. Morgan, S. D. Hunt. The commitment-trust theory of relationship marketing [J]. Journal of Marketing, 1994, 58(3): 20 -38. [12] S. Aryee, P. S. Budhwar, Z. X. Chen. Trust as a mediator of the relationship between organizational justice and work outcomes: Test of a social exchange model [J]. Journal of Organization Behavior, 2002, 23(3): 267-285. [13] A. G. Abdul-Muhmin. Instrumental and interpersonal determinants of relationship satisfaction and commitment in industrial markets [J]. Journal of Business Research, 2005, 68(5): 619-628. [14] J. L. Skeem, J. E. Louden, D. Polaschek. Assessing relationship quality in mandated community treatment: Blending care with control [J]. Psychological Assessment, 2007, 19(4): 397-410. [15] A. Gustafsson, M. D. Johnson, I. Roos. The effects of customer satisfaction, relationship commitment dimensions, and triggers on customer retention [J]. Journal of Marketing, 2005, 69(10):210-218. [16] S. Tax, W. Brown, M. Chandrashekaran. Customer evaluation of service complaint experiences: implications for relationship marketing [J]. Journal of Marketing, 1998, 62(1): 60-77. [17] R. C. Caceres, N. G. Paparoidamis. Service quality, relationship satisfaction, trust, commitment and business-to-business loyalty[J]. European Journal of Marketing, 2007, 41(7): 836-867. [18] L. E. Goodman, P. A. Dion. The determinants of commitment in the distributor-manufacturer relationship [J]. Industrial Marketing Management, 2001, 30(3): 287-300. [19] L. V. Coote, E. J. Forrest, T. W. Tam. An investigation into commitment in non-western industrial marketing relationships [J]. Industrial Marketing Management, 2003, 32(7):595-604. [20] G. Whittaker, L. Ledden, S. P. Kalafatis. A re-examination of the relationship between value, satisfaction and intention in business services [J]. Journal of Services Marketing, 2007, 21(5):345-357. [21] W. Ulaga, A. Eggert. Relationship value and relationship quality [J]. European Journal of Marketing, 2006, 40 (3/ 4): 311-327. [22] A. Ravald, C. Gronroos. The value concept and relationship marketing [J]. European Journal of Marketing, 1996, 30(2):19-30. [23] R. W. Palmatier, R. P. Dant, G. Dhruv. A comparative longitudinal analysis of theoretical perspectives of inter-organizational relationship performance [J]. Journal of Marketing, 2007, 71(4): 172-194. [24] R. E Spekman, E. W. Davis. Risky business: Expanding the discussion on risk and the extended enterprise [J]. International Journal of Physical Distribution & Logistics Management, 2004, 34(5):414-433. [25] S. B. Modi, V. A. Mabert. Supplier development: Improving supplier performance through knowledge transfer [J]. Journal of Operations Management, 2007, 25(1):42-64. [26] James, R., A. T. Brown, R. Cobb, F. Lusch. The roles played by inter-organizational contracts and justice in marketing channel relationships [J]. Journal of Business Research, 2006, (59) :166-175. [27] S. A. Samaha, R. W. Palmatier, R. P. Dant. Poisoning relationships: Perceived unfairness in channels of distribution [J]. Journal of Marketing, 2011, (75):99-117. [28] J. Colquit, J. Greenberg. Organizational justice: A fair assessment of the state of the literature. in: greenberg j, editor. organizational behavior: The state of the science, 2nd ed. Hillsdale (NJ)'[C]. Lawrence Erlbaum Associates, 2003, 165-210. [29] Y. D. Luo. Procedural fairness and interfirm cooperation strategic alliances [J]. Strategic Management Journal, 2008, (29):27-46. [30] Liu, Y., Y. Huang, Y. D. Luo, Y. Zhao. How does justice matter in achieving buyer supplier relationship performance? [J]. Journal of Operations Management, 2012, (30): 355-367. [31] Y. Namkung, S. C. Jang. The effects of interactional fairness on satisfaction and behavioral intentions: Mature versus non-mature customers [J]. International Journal of Hospitality Management, 2009, (28): 397 405. [32] R. G. Netemeyer, J. S. Boles, D. O. Mckee, R. McMurrian. An investigation into the antecedents of organizational citizenship behaviors in a personal selling context [J]. Journal of Marketing, 1997, (61):85-98. [33] T. G. Brashear, C. M. Brooks, J. S. Boles. Distributive and procedural justice in a sales force context: scale development and validation [J]. Journal of Business Research, 2004, 57(1):86-93. [34] J. A. Colquitt, D. Conlon, M. Wesson, C. N. K. Porter. Justice at the millennium: A meta-analytic review of 25 years of organizational justice research [J]. Journal of Applied Psychology, 2001, 86(3): 425-445. [35] C. Rusbult, J. M. Martz, R. C. Agnew. The investment model scale: measuring commitment level, satisfaction level, quality of alternatives, and investment size, personal relationships [J]. Printed in the United States of America, 1998, (5): 357-391. [36] G. John, T. Reve. The reliability and validity of key informant data from dyadic relationships in marketing [J]. Journal Marketing Research, 1982, (21): 89-278. [37] R. S. Duffy. Towards a better understanding of partnership attributes: An exploratory analysis of relationship type classification [J]. Industrial Marketing Management, 2008, (37): 228-244. [38] D. T. Wilson. An integrated model of buyer-seller relationships [J]. Journal of the Academy of Marketing Science. 1995, 23(4): 335-345.