Impact of complementary assets synergy on enterprise performance—from the prospect of moderating effects of technological relatedness

Abstract

Abstract: When assessing the effects of the technological relatedness or complementary assets on the enterprise performance, most research has been carried out in isolation, neglecting the impact of the synergy of complementary assets on the enterprise performance and the moderation of the technological relatedness to them. By taking China's high-tech listed companies from 2004-2010 panel data as an example, the paper analyzes the relationship between complementary assets and enterprise performance and the moderation of the technological relatedness to their relationship. The results show that the synergy of complementary assets has a positive effect on the enterprise performance. The technological relatedness has a negative moderation to the relationship of the synergy of the manufacturing complementary assets and the marketing complementary assets on the enterprise performance. The technological relatedness has a positive moderation to the relationship of the synergy of the manufacturing complementary assets and the human complementary assets on the enterprise performance as well as to the relationship of the synergy of the marketing complementary assets and the human complementary assets on the enterprise performance. We conclude that while implementing the technological innovation strategy, strengthening the synergy of the technological relatedness and the professional complementary assets can give the enterprise the competitive advantage.

Key words: complementary assets, synergy, technological relatedness, performance

CLC Number:

F273.1

Jia Jun, Zhang Zhuo, Zhang Wei. Impact of complementary assets synergy on enterprise performance—from the prospect of moderating effects of technological relatedness[J]. Science Research Management, 2013, 34(10): 84-93.

References

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