An exploratory case study on the relationship between productinnovation process and management innovation

Abstract

Abstract: Both product innovation and management innovation are important for the survival and development of organizations, how to effectively combine them for achieving benefit maximization has become a huge challenge for nowadays managers. Therefore, exploratory case study method is adopted to explore the whole process for Toyota Lexus product innovation from the perspective combining product innovation process with management innovation. The research indicates that during the product innovation process of Lexus involving the phases of design and development, production, and marketing, three management innovation practices produce the most effect, they are brand innovation, organizational structure innovation, and marketing model innovation. A three-dimension relationship model between product innovation and management innovation is finally set up by deeply exploring the function mechanism of three major management innovation practices in the different phases and the whole process, respectively.

Key words: product innovation process, management innovation, synergic mechanism, exploratory case study

CLC Number:

F270

Su Jingqin, Lin Haifen, Li Xiaoang. An exploratory case study on the relationship between productinnovation process and management innovation[J]. Science Research Management, 2013, 34(1): 70-78.

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