The relationship among external business environment, green business strategy,and competitive advantage by taking environmental performance as a moderator

Abstract

Abstract: The prior literatures have rarely combined the external business environment with green business strategy, when they researched the impact of green business strategy implementing by enterprises on the improvement of competitive advantage, and they also ignored the moderative effect caused by the environmental performance between green business strategy and competitive advantage. By taking the environmental performance as a moderator, a theoretical model of the external business environment, green business strategy, and competitive advantage is built, and the empirical research is conducted by combining the questionnaire survey of 89 chemical printing and dyeing enterprises in Shaoxing, Zhejiang Province and Wujiang, Jiangsu Province. The results show that (1) external business environment has a significant positive effect on both green business strategy and competitive advantage; (2) environmental performance plays a significant positive moderative role between green business strategy and competitive advantage. It becomes clear that the impact due to both external business environment and environmental performance on competitive advantage while enterprises implement green business strategy; and the fact further perfects the results of the previous studies; meanwhile, it provides some recommendations for China’s enterprises to rightly carry out green business strategy.

Key words: external business environment, green business strategy, competitive advantage, environmental performance

CLC Number:

F271

Cheng Cong, Xie Hongming. The relationship among external business environment, green business strategy,and competitive advantage by taking environmental performance as a moderator[J]. Science Research Management, 2012, 33(11): 129-136.

References

[1] Hoffman, A J., Competitive Environmental Strategy . Island Press, Washington, DC, 2000.
[2] Ramus, C. A. and Steger, U., Organizational Support for Employees: Encouraging Creative Ideas for Environmental Sustainability[J], California Management Review, 2001, 43(3): 85-105.
[3] Joseph Sarkis. A strategic decision framework for green supply chain management [J]. Journal of Cleaner Production, 2003, 11 (4): 397-409.
[4] Cordano, M. and Frieze, I. H., Pollution Reduction Preferences of U.S. Environmental Managers: Applying Adze’s Theory of Planned Behavior[J]. Academy of Management Journal, 2000, 43(4): 627-641.
[5] Andreas Z, Michael S. The Effect of Environmental and Social Performance on the Stock Performance of European Corporations[J]. Environ Resource Econ, 2007, 37: 661-680.
[6] Josefina L. Murillo-Luna. Why do Patterns of Environmental Response Differ? A Stakeholders’ Pressure App roach [J]. Strategic Management Journal, 2008, 29: 1225-1240.
[7] 陈晓红, 王傅强. 基于SEM的我国中小企业外部环境评价体系研究[J]. 商业经济与管理, 2008(10): 42-47.
[8] Barret, J. and Segerson, K., Prevention and Treatment in Environmental Policy Design[J] Journal of Environmental Economics and Management. 1997, 33: 196-213.
[9] Starik, M. and Marcus, A. A., Introduction to the Special Research Forum on the Management of Organizations in the Natural Environment[J]. Academy of Management Journal, 2000, 43(4): 539-546.
[10] Charles, H C, Dennis, M P, Robin, W R. Corporate Political Strategy: An Examination of the Relation between Political Expenditures, Environmental Performance, and Environmental Disclosure[J]. Journal of Business Ethics, 2006, 67 (Sp ring): 139-154.
[11] Clarkson M P, Yue L. Revisiting the Relation between Environmental Performance and Environmental Disclosure: An Empirical Analysis . SSRN Working Paper . 2006.
[12] Chen, Y. S, Lai, S. B., and Wen, C. T., The Influence of Green Innovation Performance on Corporate Advantage in Taiwan[J]. Journal of Business Ethics, 2006, 67(4): 331-339.
[13] Sharma, S., Managerial Interpretations and Organizational Context As Predictors of Corporate Choice of Environmental Strategy[J]. Academy of Management Journal, 2000, 43(4): 681-697.
[14] Hill, C. W. and Jones, G. R., Strategic Management Theory: An Integrated Approach[M]. 5th ed., Boston, MA: Houghton Mifflin Publishing, 2001.
[15] F Montabon, R Sroufe, R Narasimhan. An Examination of Corporate Reporting, Environmental Management Practices and Firm Performance[J]. Journal of Operations Management, 2007, 25: 998-1014.
[16] Porter, M. E. and van der Linde, Green and Competitive[M]. Harvard Business Review, 1995, September-October, 120-134.
[17] Berry, M. A. and Rondinelli, D. A., Proactive Corporate Environmental Management: A New Industrial Revolution[J]. Academy of Management Executive, 1998, 12(2): 38-50.
[18] Toffel M W. The growing strategic importance of end -of-life p roduct management[J]. California Management Review, 2003, 45 (3): 102-129.
[19] Schneider T E. Is There a Relation between the Cost of Debt and Environmental Performance: An Empirical Investigation of the U. S. Pulp and Paper Industry 1994~2005 . SSRN Working Paper . 2008.
[20] Andrew W, Savitz. The Triple Bottom Line: How today’s firm to succeed among the economy, society and environment . Jossey-Bass press, 2006.
[21] Qinghua Zhu, Joseph Sarkis, Kee-hung Lai. Green supply chain management: pressures, practices and performance within the Chinese automobile industry [J].Journal of Cleaner Production, 2007, 15 (11-12): 1041-1052.
[22] Sharfman M P, Fernando C S. Environmental Risk Management and the Cost of Capital[J]. Strategic Management Journal, 2008, 29: 569-592.
[23] 陈晓红, 王陟昀. 中小企业外部环境评价方法比较研究[J]. 科学学与科学技术管理, 2008(9): 159-165.
[24] 黃義俊, 高明瑞. 以利害關係人為前因之綠色創新的採行與環境績效關係之實證研究[J]. 台湾:管理評論, 2003, 22(3): 91-121.
[25] 高明瑞, 劉常勇, 黃義俊, 張乃仁. 企業綠色管理、環境績效與競爭優勢關聯性之研究[J]. 台湾:管理與系統, 2010, 17(2): 255-278.
[26] 胡健, 李向阳, 孙金花. 中小企业环境绩效评价理论与方法研究[J]. 科研管理, 2009, 30(2): 150-156.
[27] Carlos, F. G., Mahmoud, M. Y. & Lisboa, J. V. An Empirical Investigation of Manufacturing Performance Measures Utilization: The Perspectives of Executives and Financial Analysts[J]. International Journal of Productivity & Performance Management, 2007, 56(3): 187-204.
[28] Hendricks, K. B., Singhal, V. R. & Stratman, J. K. The Impact of Enterprise Systems on Corporate Performance: A Study of Erp, Scm, and Crm System Implementations[J]. Journal of Operations Management, 2007, 25(1): 65-82.
[29] 蒋天颖, 张一青, 王俊江. 企业社会资本与竞争优势的关系研究: 基于知识的视角[J]. 科学学研究, 2010, 28(8): 1212-1221.
[30] 吴明隆. 结构方程模型—AMOS的操作与应用[M]. 重庆大学出版社, 2009.
[31] 吴志军,刘晓晶,王晓玲.科技期刊出版业务流程的案例研究[J].管理案例研究与评伦,2009,2(5):356-365.