Abstract:   In the context of digitalization, employees meet their career development needs through development human resource management practices, and adapt effectively to the digital transformation of organizations, and promote actively the innovation of digital business models. However, the current academic community has not yet explored the impact mechanism of development human resource management practices on the innovation of digital business models. Based on the theory of resource conservation, and adopting job crafting as the mediating variable and workplace digitization as the moderating variable, this paper discussed the action path and boundary conditions of development human resource management practices on innovation of digital business models. Through the structural equation model and Bootstrap method, the results showed that: (1) Development human resource management practices will positively affect employees′ innovation of digital business models; (2) Job crafting plays a partial mediating role in the relationship between development human resource management practices and innovation of digital business models; (3) Workplace digitalization will not only positively moderate the relationship between development human resource management practices and job crafting, but also moderate the mediating effect of job crafting between development human resource management practices and innovation of digital business models. To some extent, the research conclusions will enrich the relevant research on development human resource management practices and innovation of digital business models, and provide theoretical guidance for employees to participate in the innovation of digital business models.

Key words: development human resource management practice, job crafting, digital business model innovation, workplace digitization