The influence mechanism of the alliances within patent pools on patent litigation sued by alliance partners

Zhang Yunsheng, Lai Liubin

Science Research Management ›› 2022, Vol. 43 ›› Issue (9) : 149-158.

PDF(1609 KB)
PDF(1609 KB)
Science Research Management ›› 2022, Vol. 43 ›› Issue (9) : 149-158.

The influence mechanism of the alliances within patent pools on patent litigation sued by alliance partners

  • Zhang Yunsheng, Lai Liubin
Author information +
History +

Abstract

    Enterprises within the same industry often form a patent pool to allow cross-licensing of patents among pool members. Patent pools are an effective institutional arrangement to eliminate patent licensing barriers, save transaction costs, allow mutual acquisition of complementary technologies, reduce patent disputes, and jointly strengthen technology development and trade. Patent pools also promote efficiency because members of a pool often share technical standards. To the extent that these goals are accomplished, members within a patent pool can contain outside competition and profit in global markets. Nevertheless, some members of the same patent pool end up in litigation over patent disputes for individual interests.
   The purpose of this research was to test whether alliances between two members within patent pools reduce patent litigation sued by alliance partner, and whether the risk of litigation is higher or lower depending on characteristics of the partnership and of each enterprise. We posed the counterintuitive hypothesis that repeated alliances actually increase the risk of litigation. Based on the theories of alliance learning, coopetition and social network, this paper focused on the alliance network of patent pools, and used a manual collected database of 14,454 pairs of alliance between 76 members of 12 pools managed by MPEGLA in the period of 2006-2018. Information about these pairs was gathered from public databases. Negative binomial regression model was employed to empirically analyze the effect of alliances within patent pools on patent litigation sued by alliance partner and the moderating effect of exploratory collaboration, competitive learning, network centrality and technological similarity. 
    The empirical results show that there was a positive association between alliances within patent pools and member′s patent litigation intensity sued by alliance partner. This risk of litigation was higher when the two members had a similar technology base. The risk was lower when the partners engaged in exploratory collaboration and allowed competitive learning. The risk was also lower when one partner had higher network centrality than the other. This study expands the influence path of alliances within patent pools on the interaction between partners, and is the first to document that alliance partnerships increase the risk of litigation between partners. Despite the benefits of partnership, alliances are still subject to competition to maximize individual gain. The results have clear implications for developing strategies to reduce litigation between alliance partners, and provide evidence in support of theories in the field of management. In the current study, the risk of litigation was reduced when enterprises engaged in an exploratory collaboration. In this type of collaboration, enterprises engage in more intensive interaction to share expertise, explore new technologies, and develop new products. Closer interactions can engender mutual trust and reduce opportunistic behavior, lessening the chance of litigation over patent disputes. Strong alliance learning ability is another factor than can lower the risk of litigation. Learning ability describes each firm′s access to information about the other firm′s strengths as well as weaknesses. This mutual awareness deters each partner from litigation because learning ability strengthens R&D and the chance to make breakthroughs in key technologies, thus improving each firm′s industry status and bargaining power. 

Key words

 patent pool / exploratory collaboration / competitive learning / network centrality / technological similarity / patent litigation

Cite this article

Download Citations
Zhang Yunsheng, Lai Liubin. The influence mechanism of the alliances within patent pools on patent litigation sued by alliance partners[J]. Science Research Management. 2022, 43(9): 149-158

References

[1]Barden J Q, & Mitchell W..[J].Academy of Management Journal, 2007, 50(6):1440-1461
[2]Gulati R.Does familiarity breed trust? The implications of repeated ties for contractual choice in alliances[J]. Academy of Management Journal, 1995, 38(1), 85– 112.
[3]Li S X, & Rowley T J.Inertia and evaluation mechanisms in interorganizational partner selection: Syndicate formation among U.S. investment banks[J]. Academy of Management Journal, 2002, 45(6), 1104– 1119.
[4]Tidstroem A.Causes of conflict in intercompetitor cooperation[J].Journal of Business & Industrial Marketing, 2009, 24(7):506-
[5]Cui V, Yang H, Vertinsky I.Attacking your partners: Strategic alliances and competition between partners in product markets[J].Strategic Management Journal, 2018, 39(12):3116-
[6]Peng T J A, Yen M H, Bourne M.How rival partners compete based on cooperation?[J].Long Range Planning, 2017, 51(2):351-
[7]Shapiro C.Navigating the patent thicket: Cross licenses, patent pools, and standard setting.[J]. Innovation Policy & the Economy, 2001, 1: 119- 150.
[8]李玉剑, 宣国良.专利联盟: 战略联盟研究的新领域[J]. 中国工业经济, 2004(2):48– 54.
[9]李薇.技术标准联盟的本质: 基于对&联盟和专利联盟的辨析[J].科研管理, 2014, 35(10):49-
[10]Joshi A M, Nerkar A.When do strategic alliances inhibit innovation by firms? Evidence from patent pools in the global optical disc industry[J].Strategic Management Journal, 2011, 32(11):1139-
[11]詹映, 朱雪忠.标准和专利战的主角——专利池解析[J].研究与发展管理, 2007, 19(1):92-
[12]张米尔, 姜福红.创立标准的结盟行为及对自主标准的作用研究[J].科学学研究, 2009, 27(04):529-
[13]Lemley M A, Shapiro C.Patent holdup and royalty stacking[J].Texas Law Review, 2007, 85(7):1991-
[14]Uijl S D, Bekkers R, Vries H J D.Managing intellectual properly using patent pools: Lessons from three generations of pools in the optical disc industry[J].California Management Review, 2013, 55(4):31-
[15]姚远, 宋伟.技术标准的网络效应与专利联盟[J].科学学与科学技术管理, 2011, 32(2):29-
[16]Hamel G, Doz Y L, & Prahalad C K.Collaborate with your competitors and win[J]. Harvard Business Review, 1989, 67, 133– 139.
[17]Gulati R, & Singh H.The architecture of cooperation: Managing coordination costs and appropriation concerns in strategic alliances[J]. Administrative Science Quarterly, 1998, 43, 781– 814.
[18]Hamel G.Competition for competence and interpartner learning within international strategic alliances[J]. Strategic Management Journal, 1991, 12, 83– 103.
[19]Khanna T, Gulati R, & Nohria N.The dynamics of learning alliances: Competition, cooperation, and relative scope[J]. Strategic Management Journal, 1998, 19, 193– 210.
[20]Yang H, Zheng Y, & Zaheer A.Asymmetric learning capabilities and stock market returns[J]. Academy of Management Journal, 2015, 58, 356– 374.
[21]Dussauge P, Garrette B, & Mitchell W.Learning from competing partners: Outcomes and durations of scale and link alliances in Europe, North America and Asia[J]. Strategic Management Journal, 2000, 21, 99– 126.
[22]文家春, 乔永忠, 朱雪忠.专利侵权诉讼攻防策略研究[J].科学学与科学技术管理, 2008, 29(7):54-
[23]岳贤平, 顾海英.国外企业专利许可行为及其机理研究[J]. 中国软科学, 2005, (5): 89– 94.
[24]Hu W, Yoshioka-Kobayashit, Watanabe T.Impact of patent litigation on the subsequent patenting behavior of the plaintiff small and medium enterprises in Japan[J]. International Review of Law & Economics, 2017(51): 23– 28.
[25]Gupta K, Snyder M.Smart phone litigation and standard essential patents[J].Ssrn Electronic Journal, 2014, 27(6):697-
[26]Horner R.The impact of patents on innovation,technology transfer and health: A pre- and post-TRIPs analysis of India’s pharmaceutical industry[J].New Political Economy, 2014, 19(3):384-
[27]Vakili K.Collaborative promotion of technology standards and the impact on innovation,industry structure,and organizational capabilities: Evidence from modern patent pools[J].Organization Science, 2016, 27(6):1504-
[28]Lavie D.Alliance portfolios and firm performance: A study of value creation and appropriation in the U.S. software industry[J]. Strategic Management Journal, 2007, 28(12), 1187– 1212.
[29]Chi L, Holsapple, C W, & Srinivasan C.The linkage between IOS use and competitive action: a competitive dynamics perspective[J].Information Systems and e-Business Management, 2007, 5(4):319-356
[30]Andrevski G, Brass D J, Ferrier W J.Alliance portfolio configurations and competitive action frequency[J].Journal of Management, 2016, 42(4):811-
[31]张利飞, 王杰.企业技术多元化及网络位置对专利池形成的影响[J]. 科学学研究, 2017, (11): 102– 108+ 151.
[32]杜晓君, 马大明, 张吉.基于进化博弈的专利联盟形成研究[J].管理科学, 2010, 23(2):38-
[33]Lampe R, Moser P.Patent pools and innovation in substitute technologies-evidence from the 19th-century sewing machine industry[J].Rand Journal of Economics, 2013, 44(4):757-778
[34]周青, 陈畴镛.专利联盟提升企业自主创新能力的作用方式与政策建议[J].科研管理, 2012, 33(1):41-
[35]任声策, 陆铭, 尤建新.专利联盟与创新之关系的实证分析——以 和日立公司为例[J].研究与发展管理, 2010, 22(2):48-
[36]朱振中, 吴宗杰.专利联盟的竞争分析[J]. 科学学研究, 2007, (1): 110– 116.
[37]张运生, 杜怡靖, 陈瑟.专利池联盟合作对高技术企业技术创新的激励效应研究[J].研究与发展管理, 2019, 31(6):1-12
[38]张运生, 杨汇.专利池激励或遏制不同网络位置企业创新的差异化效应研究[J][J].管理学报, 2020, (2):243-250
[39]Chen M.Competitor analysis and interfirm rivalry: Toward a theoretical integration[J]. Academy of Management Review, 1996, 21, 100– 134.
[40]Chiambaretto P, Fernandez A S.The evolution of coopetitive and collaborative alliances in an alliance portfolio: the Air France case[J].Industrial Marketing Management, 2016, 57(8):75-85
[41]Arora A, Gambardella A.Ideas for rent: An overview of markets for technology[J].Industrial Corporate Change, 2010, 19(3):775-
[42]Gilbert R.Antitrust for patent pools: A century of policy evolution[J].Stanford Technology Law Review, 2004, 3(1):1-
[43]Uzzi, B.Social structure and competition in interfirm networks: The paradox of embeddedness[J]. Administrative Science Quarterly, 1997, 42, 35– 67.
[44]Stettner U, Lavie D.Ambidexterity under scrutiny: Exploration and exploitation via internal organization,alliances,and acquisitions[J].Strategic Management Journal, 2015, 35(13):1903-
[45]Lavie D, Rosenkopf L.Balancing exploration and exploitation in alliance formation[J]. Academy of Management Journal, 2006, 49(4), 797– 818.
[46]Rothaermel F T, Deeds D L.Exploration and exploitation alliances in biotechnology: A system of new product development[J].Strategic Management Journal, 2004, 25(3):201-
[47]Littler D, Leverick F, Bruce M.Factors affecting the process of collaborative product development: a study of UK manufacturers of information and communications technology products[J].Journal of Product Innovation Management, 1995, 12(1):16-
[48]Bstieler L.Trust formation in collaborative new product development[J].Journal of Product Innovation Management, 2006, 23(1):56-
[49]Yu P.Interfirm coopetition, trust, and opportunism: a mediated moderation model[J]. Review of Managerial Science, 2019, 13(5):? 1069– 1092.
[50]Gnyawali D R, Park B J.Co-opetition and technological innovation in small and medium-sized enterprises: A multilevel conceptual model[J]. Journal of Small Business Management, 2009, 47(3), 308– 330.
[51]Lioukas C S, & Reuer J J.Isolating trust outcomes from exchange relationships: Social exchange and learning benefits of prior ties in alliances[J]. Academy of Management Journal, 2015, 58, 1826– 1847.
[52]Mayer K J, & Argyres N S.Learning to contract: Evidence from the personal computer industry[J]. Organization Science, 2004, 15, 394– 410.
[53]Krishnan R, Martin X, Noorderhaven N G.When does trust matter to alliance performance?[J]. Academy of Management Journal, 2006, 49, 894– 917.
[54]Theeke M, & Lee H.Multimarket contact and rivalry over knowledge-based resources[J]. Strategic Management Journal, 2017, 38(12), 2508– 2531.
[55]Godart F C, Shipilov A V, Claes K.Making the most of the revolving door:The impact of outward personnel mobility networks on organizational creativity[J].Organization Science, 2014, 25(2):377-
[56]Shipilov A V, Li S X, Greve H R.The prince and the pauper: Search and brokerage in the initiation of status—heterophilousties[J].Organization Science, 2011, 22(6):1418-
[57]Shipilov A V.Firm scope experience, historic multimarket contact with partners, centrality, and the relationship between structural holes and performance[J]. Organization Science, 2009, 20, 85– 106.
[58]Ahuja, G.Collaboration networks, structural holes, and innovation: A longitudinal study[J]. Administrative Science Quarterly, 2000, 45, 425– 455.
[59]Polidoro F, Ahuja G, & Mitchell W.When the social structure overshadows competitive incentives: The effects of network embeddedness on joint venture dissolution[J]. Academy of Management Journal, 2011, 54, 369– 392.
[60]Zahra S A, & George G.Absorptive capacity: A review, reconceptualization, and extension[J]. Academy of Management Review, 2002, 27, 185– 203.
[61]Gilsing V, Nooteboom B, Vanhaverbeke W, et al.Network Embeddedness and the exploration of novel technologies: Technological distance, betweenness centrality and density[J]. Research Policy, 2008, 37, 1717– 1731
[62]曾德明, 陈培祯.企业知识基础、认知距离对二元式创新绩效的影响[J].管理学报, 2017, 14(8):1182-
[63]Jacob J, Duysters G.Alliance network configurations and the co-evolution of firms' technology profiles: An analysis of the biopharmaceutical industry[J].Technological Forecasting & Social Change, 2017, 120(7):90-
[64]Lane P J, Lubatkin M.Relative absorptive capacity and interorganizational learning[J]. Strategic Management Journal, 1998, 19, 461– 477.
[65]Cohen W M, Levinthal D A.Absorptive capacity: A new perspective on learning and innovation[J].Administrative ence Quarterly, 1990, 35(1):128-
[66]Rosenkopf L, Almeida P.Overcoming Local Search Through Alliances and Mobility[J].Management Science, 2003, 49(6):751-
[67]Gimeno J.Competition within and between networks: The contingent effect of competitive embeddedness on alliance formation[J].Academy of Management Journal, 2004, 47(6):820-
[68]Wassmer U, Dussauge P.Network resource stocks and flows: How do alliance portfolios affect the value of new alliance formations?[J].Strategic Management Journal, 2012, 33(7):871-
[69]李晓桃, 袁晓东.揭开专利侵权赔偿低的黑箱:激励创新视角[J].科研管理, 2019, 40(2):65-
[70]Morgan R E, Berthon P.Market orientation,generative learning,innovation strategy and business performance inter-relationships in bioscience firms[J].Journal of Management Studies, 2008, 45(8):1329-
[71]Atuahene-Gima K, Murray J Y.Exploratory and exploitative learning in new product development: A social capital perspective on new technology ventures in China[J].Journal of International Marketing, 2007, 15(2):1-
[72]Huang Y F, Chen C J.The impact of technological diversity and organizational slack on innovation[J].Technovation, 2010, 30(7):420-
[73]张运生, 高维, 张利飞.集成创新企业与零部件开发商合作创新类型与治理结构匹配机制研究[J]. 中国科技论坛, 2016(6): 49– 54.
[74]Freeman L C.Centrality in social networks : Conceptual clarification[J].Social Network, 1979, 1(3):215-
[75]曾德明, 邹思明, 张运生.网络位置、技术多元化与企业在技术标准制定中的影响力研究[J].管理学报, 2015, 12(2):198-
[76]Griliches Z.Issues in assessing the contribution of research and development to productivity growth[J].Bell Journal of Economics, 1979, 10(1):92-
[77]Greunz L.Geographically and technologically mediated knowledge spillovers between European regions[J].Annals of Regional Science, 2003, 37(4):657-
[78]Tan D.Making the news: heterogeneous media coverage and corporate litigation[J].Strategic Management Journal, 2016, 37(7):1341-
[79]Rudy B C, Black S L.Attack or defend? The role of institutional context on patent litigation strategies[J]. Journal of Management, 2018, 44(3), 1226– 1249.
PDF(1609 KB)

Accesses

Citation

Detail

Sections
Recommended

/