Science Research Management ›› 2020, Vol. 41 ›› Issue (8): 160-170.

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Corporate social innovation process from the perspective of stakeholder network—A case study

 Sheng Ya1, Jiang Xuhong2   

  1.  1. School of Business, Zhejiang Gongshang University, Hangzhou 310018, Zhejiang, China; 
    2. Nanning Branch, Dong Yi Ri Sheng Home Decoration Group Co., Ltd., Nanning 530000, Guangxi, China
  • Received:2017-08-16 Revised:2018-06-06 Online:2020-08-20 Published:2020-08-19
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Abstract:

In recent years, aging of population, environmental pollution and other social problems have become increasingly prominent. As an effective means to solve such problems, social innovation has attracted extensive attention and gradually evolved into a worldwide phenomenon. As one of the three main bodies of social innovation (government, society and enterprise), enterprises are attracting more and more. However, the relationship between corporate social innovation and the rights of stakeholders has been neglected by researchers. It also makes the actual work difficult. In fact, many stakeholders are involved in the process of social innovation, their rights demands, relationship of rights and the network they constitute have an important impact on the process of social innovation, and the internal mechanism is worth exploring. 
This paper first clarifies the concept of stakeholder network based on the relationship of rights and dividing the corporate social innovation process into four stages(creative generation, creative evaluation, design & development,  implementation), and then constructs a theoretical model of the process of enterprise social innovation in the perspective of stakeholder network, and uses the social network calculation method to make a detailed case study on the different stages of the social innovation process of the garbage collection in Zhejiang Jiu Cang Company. 
(1)Creative generation stage. The relationship of rights between senior executives and government is strong, followed by the relationship of rights between partners and the community, and the relationship of rights between shareholders and other stakeholders is the weakest. In this stage, the overall relationship of rights among stakeholders is not very strong, and the difference of relationship of rights among stakeholders is large. Senior executives have the highest degree of centrality in the overall network, and senior executives have the same degree of intermediation centrality as the government, and has the highest degree of intermediation centrality among stakeholders, it indicating that they have strong control ability over other stakeholders. The proximity to center between senior executives and the government is the same, which is the lowest in the network, it indicating that they have a strong right to obtain resources and information in this stage. The degree of centrality of shareholders in this stage is lower, and the corresponding degree of rights is lower also.
(2)Creative evaluation stage. Shareholders, executives, governments and employees have more relationship of rights with other stakeholders respectively, while communities, partners, suppliers and customers have less relationship of rights with other stakeholders respectively. In this stage, the overall relationship of rights among stakeholders in the network is closer than that in the creative generation stage, and the difference of relationship of rights among stakeholders is reduced. Shareholders have the highest degree of degree center in the overall network, followed by senior executives and governments. The degree of intermediary center of shareholders, executives, government and employees is higher in the overall network, which indicates that they have strong control ability in the network.
(3)Design and development stage. Shareholders, executives and customers have more relationship of rights with other stakeholders respectively, followed by employees, governments, partners and suppliers, and the community has the least relationship of rights. The main stakeholders did not change compared with the creative evaluation stage, but has more relationship of rights. Shareholders still have the highest degree of centrality in the overall network, followed by executives, employees, customers et al. The intermediary center degree of shareholders, executives and employees is higher in the whole network, which indicates that they have strong control ability.
(4)Implementation stage. Senior executives have more relationship of rights with other stakeholders, and less relationship of rights with employees, customers, communities and governments. The overall relationship of rights among stakeholders decreases slightly, and the difference of relationship of power reaches the maximum value in the social innovation process. Senior executives have the highest degree centrality, great rights, and the highest intermediary centrality. 
The conclusion is that (1) The process of social innovation is an action that cooperative and open, rather than closed and isolated, the operation subjects of social innovation coexist in multiple ways, only with the diverse participation and cooperative innovation of the whole society could improve the practice and prospects of social innovation fundamentally; (2) In the process of enterprise social innovation, stakeholders have different rights demand, and the network density, degree of node and centrality of the rights relationship also evolves in different stages. Executives, government and community are the main stakeholders, and shareholders, employees, clients, collaborators and suppliers are also indispensable stakeholders. They play different roles in the four stages of social innovation due to different rights relations; (3) Pay attention to coordination the relationship of rights among stakeholders in the corporate social process, the basic means is adjust the relationship between interests and power, in order to achieve the symmetry and balance between them, provide sufficient impetus for corporate social innovation.

 

Key words:  stakeholder network, corporate social innovation, social innovation process, right

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