Customer involvement and marketing speed of new products:An empirical investigation in China’s manufacturing companies
Li Gang, Bai Yingbo, Xu Dehui
Science Research Management ›› 2014, Vol. 35 ›› Issue (2) : 94-103.
Customer involvement and marketing speed of new products:An empirical investigation in China’s manufacturing companies
customer involvement / absorptive capacity / marketing speed of new products / mediating effect
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