Science Research Management ›› 2012, Vol. 33 ›› Issue (5): 107-114.

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Business model: Concept, definition and framework

Wei Jian, Liu Yang, Xing Ying   

  1. School of Management, Zhejiang University, Hangzhou 310058, China
  • Received:2010-06-12 Revised:2011-05-19 Online:2012-05-27 Published:2012-05-20

Abstract: Three key perspectives in the literature, including. internal process, external transaction, and systemic integration are reviewed, and then a business model is defined as the architecture configuration that depicts the structure of value proposition, value creation, and value capture. Based on this operational definition, a general business model framework is proposed in order to answer the question that how a business model is able to help company to achieve and sustain the competitive advantage.

Key words: business model, definition, general framework

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