Abstract: Knowledge sharing promotes employees to update their knowledge and innovation, enhance enterprise competitiveness, and increase business performance. In the past, the researches on knowledge sharing depend on the application and support of information technology to carry on. However, now there is growing recognition that knowledge sharing is a really complex management system. The three elements, that is, incentive mechanism, attitude toward colleagues, and personal culture, have been analyzed to empirically research their influence on the knowledge sharing. According to the establishment of background and material of experiments, two different management scenarios have been carried out. In the scenario one, the explicit knowledge has been shared by all members of the organization via the information systems platform. In the scenarios two, through mutual exchange, the tacit knowledge has been shared by some members of the organization. Based on the analysis of experiments data, the following results could be presented: knowledge sharing could be seem as a kind of assessment standard and special sharing which is able to increasingly improve employees’ training-skills and knowledge; The attitude toward my colleagues has a significant impact on knowledge sharing; Horizontal collectivism individual culture are positively related to knowledge sharing. On the basis of the above conclusions, some management implications and recommendations are proposed in the end.

Key words: knowledge management, knowledge sharing, incentive, individual culture, attitude toward colleagues