Abstract: Abstract： Non-market strategy is a significant way for corporations obtaining competitive advantage; it is becoming more and more important content in the research of strategic management. The non-market strategies include mainly corporate political strategy, social public and media strategy, and corporate social responsibility strategy, etc. The differences among corporate non-market strategy are attributed to the organizational and environmental factors. Environmental factors are the triggers for corporate non-market strategy but organizational factors are the filters. Certain suggestions for further studies and firm practices in China are provided through exploring specific decision-making process of corporate non-market strategy and organizational and environmental factors that influence corporate non-market strategy in the mode of literature research.

Key words:

non-market strategy, decision-making process, environmental factor, organizational factor