关键词: 中小制造企业, 数字化转型, 机会-资源一体化, 企业主导逻辑, 案例研究

Abstract:    The digital transformation during Industry 4.0 is resource-intensive. As the main force, manufacturing SMEs need to leverage opportunities with resources to deal with complexity, uncertainty and risks. How can opportunity-resource integration promote manufacturing SMEs′ digital transformation has important research significance. This research used the exploratory single case study to find: (1) in the process of digital transformation, the dominant logic of manufacturing SMEs changes from digital intelligent product-dominant to diversified service-dominant and then to scenarized value-dominant, which dynamically guides the evolution of enterprises′ opportunity-resource integration; (2) enterprises achieve single point optimization through integration of opportunity identification and resource bricolage, achieve multipoint integration through integration of opportunity creation and resource orchestration, achieve ecological collaboration through integration of opportunity co-creation and resource collaboration; and (3) the gradual deepening of digital transformation can enrich the enterprise resource pool and broaden the digital opportunity set, which promotes the upgrading of opportunity-resource integration. The dynamic relation of digital transformation and opportunity-resource integration presents the form of iterative cycle and spiral rise. This paper will help to fill theoretical gap of the existing research on opportunity-resource integration in the digital context, and has some reference value for the management practice of realizing synergy of resources and opportunities in the process of manufacturing SMEs′ digital transformation.

Key words: manufacturing SME, digital transformation, opportunity-resource integration, enterprise dominant logic, case study