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“短期韧性-存续价值”导向下企业数字化能力和创新能力共演机理研究
Research on the co-evolution mechanism between the digital capability and innovation capability of enterprises under the orientation of "short-term resilience and sustainable value"
突发事件冲击下数字化转型情境中,企业创新能力结构跃迁的本质是由价值冲突引发的数字化能力和创新能力结构新增、移除、保持和增强而累积的战略变革支点形成环节,表征着能力结构从量变到质变。本文基于探索式双案例研究法,选取阿里健康和平安好医生两个案例样本,基于战略变革支点形成视角分析突发事件冲击下“短期韧性-存续价值”导向下企业数字化能力和创新能力共演机理。研究发现:第一,突发事件冲击下企业发生混合式价值认知转变,从“经济”型转为“经济-社会”型,从“市场”型转为“市场-服务”型,促进企业从侧重生存构建、冲击应对和危机修复的短期韧性目标转向侧重可持续发展、长期导向和持续调整的存续价值目标,驱动数字化能力和创新能力共演;第二,“短期韧性-存续价值”导向下企业数字化能力和创新能力伴随混合式价值认知转变引发的战略变革支点新增、移除、保持和增强进行重构,短期韧性导向的能力被新增和移除,存续价值导向的能力被新增、保持和增强;第三,数字化能力和创新能力在短期韧性导向下存在“兼顾→交替→耦合”式能力共演机理,在存续价值导向下存在“替代→并进→螺旋”式能力共演机理。研究贡献在于识别了“短期韧性-存续价值”导向中数字化能力和创新能力的结构及共演机理的差异性,深化了突发事件下企业能力共演和战略变革支点的研究。
In the context of digital transformation under the impact of unexpected events, the essence of structural change of enterprise innovation capability is the cumulative strategic change pivot triggered by value conflicts, leading to the generation, removal, maintenance, and enhancement of digital capability and innovation capability. This leads to a shift in capability structure from quantitative to qualitative changes. Our research, based on the exploratory dual case analysis method, selected two case samples, Ali Health and Ping'an Good Doctor to analyze the co-evolutionary trajectory of digital capability and innovation capability within enterprises that are strategically oriented towards achieving a delicate equilibrium between "short-term resilience" and "sustainable value". This investigation unfolded from the vantage point of understanding the formation of strategic change pivots. The research findings are as follows: firstly, a mixed value cognition transformation happened under the impact of unexpected event, shifting both from "economic" value to "economic-social" value and from "marketing" value to "marketing-service" value. This promotes enterprises to shift from short-term resilience orientation focused on survival construction, impact response, and crisis repair to sustainable value orientation focused on sustainable development, long-term orientation, and continuous adjustment. It drives co-evolution of digital capability and innovation capability. Secondly, under the orientation of "short-term resilience and sustainable value", reconfiguration of enterprise digital capability and innovation capability happen along with the addition, removal, maintenance, and enhancement of strategic change pivots triggered by mixed value cognition transformation. The short-term resilience-oriented capabilities are generated and removed, while the survival value-oriented capabilities are added, maintained, and enhanced. Thirdly, under the short-term resilience orientation, there exists a "Balance→Alternation→Coupling" capability co-evolution mechanism between digital capability and innovation capability, while under the survival value orientation, there exists a "Substitution→Parallelism→Spiral" capability co-evolution mechanism between digital capability and innovation capability. The significance of this research lies in its contribution to a more profound comprehension of the co-evolutionary dynamics between enterprise digital capability and innovation capability. This paper will contribute to existing research by identifying the composition of digital and innovation capability and two different types of co-evolution mechanism under "short-term resilience-sustainable value" orientation, which has depended existing understanding of capability co-evolution and strategic change pivot under the impact of unexpected events.
短期韧性 / 存续价值 / 数字化能力和创新能力共演 / 机理 / 双案例研究
short-term resilience / sustainable value / co-evolution between digital capability and innovation capability / mechanism / dual case study
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