Abstract: The impacts of the network regulation on market opportunity information interaction are studied from a multiple relation level. First, the characteristics are combined with the requests of market opportunity information interaction, some behavioral rules in Cowan-Jonard model are revised and a new model of market opportunity information interaction is built based on the social network. The model is simulated to analyze the relation among the regulation of the network, the individual absorption and innovation ability, the information increase mechanism of market opportunity, and the interaction performance of market opportunity information.

Key words: market opportunity, network, information interaction, altruistic sharing