The interaction between technical standard alliance partner relationshipand alliance performance

Abstract

Abstract: Technical standard alliance partner relationship is an important factor that influences alliance performance. The alliance partner relationship measure index in terms of trust, commitment, and dependency is designed, then the interaction between technical standard alliance partner relationship and alliance performance is studied using a structural equation model. Empirical results show that trust, commitment, and dependency have an obvious boost effect on alliance performance, and alliance performance plays an important role in strengthening alliance partner interdependence.

Key words: technical standard alliance, relationship commitment, alliances performance, dependency

CLC Number:

F270

Zhou Qing, Han Wenhui, Du Weijing. The interaction between technical standard alliance partner relationshipand alliance performance[J]. Science Research Management, 2011, 32(8): 1-8,25.

References

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