Abstract: Abstract: The hypotheses of active and passive congruence between strategy, demand, and supply based on the characteristic of focus level are put forward according to the basic congruence theory, which are validated based on the data from listed companies and applying the general and classified correlation analysis to. The conclusion is that there is a strong positive relationship between focus level of strategy and demand under the background of consumable industry and there is a weak negative relationship between focus level of strategy and supply in the condition of demand concentration, it demonstrates the form and conception difference between the two congruence relationships.

Key words: strategy, environment, congruence, focus level