Abstract: Abstract: The influence of the knoeledegwe specificity of potential manager on the strategic manner for enterprise selecting the professional manager is analyzed. The analysis shows that if enterprise had a low specificity requirement to the potential manager, the enterprise would pay close attention to the ability, then would chioce the way hiring from outside, however, if enterprise had a high knowledge speciticity requirement to the manager, it would choice the way promoting from inside. Finally, the typical cases that successfully invite professional manager with results above are explained.

Key words: knowledege specificity, interior promotion, exterior hire, professional manager