Science Research Management ›› 2009, Vol. 30 ›› Issue (6): 128-135 .
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Mo Huan1,2
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Abstract: Abstract: The factors affecting entrepreneurial intention in China based on the Theory of Planed Behavior(TPB) are analyzed by using method of questionnaire, tools of SPSS, and structure equation modeling. A path map of entrepreneurial intention in Chinese context is drawn. It indicates that there are some differences related to the factors affecting the entrepreneurial intention between Chinese culture and the Western culture. There is a positive relation between the perception of entrepreneurship behavioral control and the entrepreneurial intention, and the attitude toward the behavior affects the entrepreneurial intention through the perceived behavioral control. At the same time, the attitude toward the behavior has interacted with the perceived behavioral control.
Key words: TPB, entrepreneurial intention, perception of entrepreneurship behavioral control
CLC Number:
F270
Mo Huan1,2 . A path map of entrepreneurial intention in Chinese context ——Based on the theory of planed behavior[J]. Science Research Management, 2009, 30(6): 128-135 .
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