Abstract: Abstract: Recently, multi-channel supply chain management has been a hot topic of management science around the world. Therefore, it is aim at analyzing the qualitative researches of multi-channel supply chain management from three pointsof view: theoretical models, analysis methods, and research contents. Moreover, the related literatures are analyzed by studying channel choice, channel conflict and coordinationstrategies, respectively. Furthermore, some key problems are presented for future research to stimulate the development of multi-channel supply chain study. The main objectiveis to draw attention from Chinese researcher and solve the related problems of Chinese firms in their process of online channel development.

Key words: multi-channel supply chain, channel choice, channel conflict, coordination strategy