Abstract: bstract: On the basis of corporate culture and technology innovation management practice, a detailed theoretical study of literature review work was given. It is noticed that researchers should provide a “map of innovative corporation subculture” for corporation managers as culture management tools to cope with today’s increasingly complex enterprise organizational structure and enterprise management. Extracted through literature review of corporation subculture theory and organization structure, the initial design of “map of innovative corporation subculture” was proposed. The design included “senior-level strategy subculture”, “middle-level strategy subculture”, “grass roots operative subculture”, “technology subculture”, “manufacture subculture”, and “marketing subculture”. The innovative features of each subculture were then concluded based on literature analysis. And all of this might be a breakthrough in the field of corporation culture theory and technology innovation management.

Key words: corporation subculture, technology innovation management, map of culture