Abstract:      In the era of digital economy, the coordination mechanism formed by "people" and "data" is of great importance, which not only helps to promote the transformation of traditional economic growth mode, but also has an important impact on the high-quality development of enterprises. Based on the 2013-2022 data of A-share listed companies in Shanghai and Shenzhen, a coupled coordination model was constructed to describe the degree of collaboration between human capital and data assets of enterprises, and a fixed effect model was adopted to explore the impact and mechanism of collaboration between human capital and data assets on high-quality development of enterprises from the perspective of value chain. The findings are as follows: (1) "people and data" coordination can significantly promote the high-quality development of enterprises; (2) "people and data" coordination promotes the high-quality development of enterprises by improving their innovation capacity, production capacity and marketing capacity; and (3) for non-high-tech enterprises, those with low degree of industry competition and those with low attention to the digital economy of regional governments, the coordination of "people and data" has a more significant effect on promoting high-quality development of enterprises. This paper has expanded the relevant research of "people and data" coordination, and it will provide a useful reference for enterprises to exert the multiplier effect of data elements in the process of data asset management and cultivate and develop new quality productivity.

Key words: data asset, human capital, "people and data" coordination, high quality development of enterprise, new quality productivity