Business model innovation and firm cross-border growth under the context of

Abstract

Abstract: Since the development of Internet information technology increasingly promotes the integration of different industries and blurs the boundary between different industries, more and more enterprises try to achieve sustainable growth or even subvert the existing industrial competition pattern through active or passive implementation of cross-border strategies. Thus, the cross-border growth strategy of enterprises is becoming an important research topic. However, extant literature at home and abroad has not yet examined the topic properly.
Thus, this paper, based on the context of "Internet+", combines the new perspectives of business model innovation composed of factor innovation and value innovation with different paths of firm cross-border growth strategies including endogenous and exogenous types, and further theoretically analyzes the dynamical acting mechanisms between business model innovation and firm cross-border growth strategies so as to construct the four-classification models of a pairwise combination of the two variables involved. Furthermore, by selecting the multi-case comparative analysis method, four cases with different scenarios such as Rongchang laundry, Shangpin home delivery, Tencent and Ctrip are adopted respectively to explore the influencing relationship and the acting context of the variables involved.
The results indicate that first there exist four different combinations of business model innovation with cross-border growth paths, that is, the factor innovation of endogenous cross-border growth, factor innovation of exogenous cross-border growth, value innovation of endogenous cross-border growth, and value innovation of exogenous cross-border growth, and further different matching relations have a different mechanism of action. Second, strategic leadership plays an important role in the process of firm cross-border growth and the force of action will be adjusted according to the development stage of the enterprises. Thirdly, the key driving factors of firm cross-border growth strategies such as customer value, strategically cooperative partnership and value co-creation, are identified by adopting horizontally comparative analysis method, and further, the evolution laws of the four-classification models are summarized.
The findings of this study several positive management implications such as implementing the cross-border growth strategy rationally and dialectically, focusing on the complexity of business model innovation in new contexts and improving the strategic leadership for top managers. Also, the contributions of ours study include deepening the research ideas and perspectives of firm cross-border growth strategies, broadening the applied range of business mode innovation as well as optimizing the dynamic relational modes of the variables involved.

Key words: "Internet+", business model innovation, firm cross-border growth strategies, classification models

Yang Lin, Lu Liangliang, Liu Juan. Business model innovation and firm cross-border growth under the context of "internet+": The model construction and a cross-case analysis[J]. Science Research Management, 2021, 42(8): 43-58.

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Business model innovation and firm cross-border growth under the context of "internet+": The model construction and a cross-case analysis

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