Abstract:     Recently, under the guidance of the standard management theory, there has been a growing interest in investigating corporate culture measurement. Based on their respective research backgrounds and methods, researchers have established a number of models applied to the measurement, evaluation and diagnosis of corporate culture, and then developed a series of scales and tools, which solved the problems that corporate culture could only be analyzed qualitatively and its effectiveness could not be determined accurately. The measurement method of corporate culture is quickly applied to management practice, and by quantitative analysis, the function and influence degree of each component of corporate culture on enterprise operation and management activities are determined. 
    However, the current measurement models are initially developed by foreign scholars, and the deconstruction of the western way of thinking also makes the existing corporate culture measurement model static and linear. Although it overcomes the ambiguity brought by intuitionistic holism, it produces the fragmentation brought by reductionism. Therefore, there still exists gaps in such fields as the vitality of corporate culture and the interaction between corporate culture and cultural value, which makes it impossible to deeply analyze the interaction mechanism between corporate culture and business performance.
    This paper originates from the above study on the corporate culture and turns from the construction of basic theories to the promotion of corporate operation and management performance, and the effectiveness obviously strengthens this practical requirement. Based on the theory of niche "ecostate" and "ecorole", and by using the method of system dynamics, drawing on the relevant indicators of OCQ corporate culture measurement model and other local research results, this research establishes a corporate culture niche measurement system including two subsystems: corporate culture characteristics and corporate culture value. With the combination of the internal characteristics of corporate culture with external values, a more complete corporate culture measurement model is constructed.
    First, by using the SSIP process, focusing on the existing research results and the practical needs, this paper initially identified the elements of corporate culture niche measurement system, namely: the corporate culture "ecostate" category four indexes (targeted, consistency, participation, adaptability) and the corporate culture "ecorole" category four indexes (employee value, supplier value, customer value, social value).
    Although the OCQ scale and other indicators of local research results used for references in this paper are comprehensive and can reveal the relevant contents of corporate culture in detail, structural validity and discriminant validity of secondary indicators are found to be further tested in practical application and theoretical exploration. Therefore, undergoing the actual investigation and use of factor analysis method to modify and summarize the initial indicators, this paper developed a new scale to determine the final indicator system of corporate culture niche measurement system. Corporate culture "ecostate" has been modified into team consciousness, development consciousness, reform consciousness. The "ecorole" of corporate culture has been revised as supplier value, customer value, employee value and social value. Therefore, the development of the new scale further improves the applicability and accuracy of corporate culture measurement indicators.
    However, how effective this indicator system is in practice and how the complex self-adaptability of the corporate culture niche measurement system can be reflected, it is necessary to establish the archetype of the corporate culture niche system and apply VensimPLE software for simulation. This is a result of that the corporate culture ecosystem is a complex adaptive system with the characteristics of result-oriented self-generation and self-development, which can conduct two-way communication of feedback within the system and meet the basic conditions of the system schema. Based on the theory of system dynamics,  ecological characteristics of corporate culture can be recognized from the structure, and many functions of computer can be used to analyze, select and judge human system simulation, so as to determine the optimal system structure. Therefore, it can simulate the multi-feedback loop of the complex system of high-order and nonlinear corporate culture niche, so as to analyze the practical problems.
    And Then, this paper verifies the degree of coincidence between the theoretical model and real system through validity test, that is, whether the analysis and research of model can get the characteristics and variation of the real system. All of these include the test of model structure and boundary, dimensional consistency, parameter estimation, extreme condition, sensitivity, integral error, behavior recurrence and anomaly. This paper simulates the formation and development of corporate culture "ecostate" and "ecorole" by using the system archetype and tests the validity of the system archetype. The results illustrate that the change trend of corporate cultural niche system archetype is consistent with the actual situation and can meet the requirements of academic research, indicating that system archetype can effectively express and identify corporate cultural types with different characteristics and development stages and reflect its development trend.
   Based on relevant theories of niche and existing measurements of corporate culture, this paper establishes a complete evaluation system of corporate culture, which can systematically measure the efficiency of corporate culture and solve the practical problem that it is difficult to quantify and evaluate the performance of corporate culture construction in the operation and management of Chinese enterprises. The corporate culture niche system archetype makes the corporate culture measurement model gets rid of the linear and static pattern and forms a systematic analysis system integrating internal and external feedback information, extending the depth and breadth of corporate culture measurement.

Key words: corporate culture measurement, niche, system archetype, ecostate, ecorole