Abstract: This paper explores the Maker’s main behavioral motivations and it’s impact of project financing, when they are using online social network on the internet incubator platform. We use the binary Logit regression analysis method to carry out empirical research by using Haier's data. The results show that: in the incubator project financing process, the Maker’s seeking motivation, contacts obtain motivation are positively correlated with financial success; emotional obtain motivation is not conducive to financing, while phenotype motivation play a regulatory role for successful financing. And it’s not obvious to financing whether the Maker have successful financing experience or not.

Key words: maker, online social networks, internet incubator platform, project financing