Research on the impact of strategy performance appraising dynamic feedback-A case study of network operator

Abstract

Abstract: This paper explores the dynamic interaction of relation items among strategic objectives, performance indicators and projects actions, and combines with the system dynamics approach to solve dynamic problems of strategy map and balanced scorecard and to study "the design and appraising processes flow of planning corporate strategy". By means of the interaction mechanisms between corporate strategic planning and performance evaluation, it finds the optimum of key performance indicators, and revises the strategies and policies through the system dynamic interactive simulation and testing. The causal relationship of strategic executing result and performance indicators will be impacted by the side effects and the sequela. By using the system dynamics simulation method, it finds a leading indicator in the system and helps make the performance evaluation index as a reference to adjust strategy and policy planning. This paper effectively enhances the overall effectiveness of long-term strategic objectives.

Key words: system dynamic, balanced scorecard, performance indicators, dynamic feedback

CLC Number:

F270.7

Huang Zhaoren. Research on the impact of strategy performance appraising dynamic feedback-A case study of network operator[J]. Science Research Management, 2015, 36(2): 115-123.

References

[1] Sterman, J.D.,Business dynamics:Systems thinking and modeling for a complex world[M],2000,Irwin McGraw-Hill. [2] Senge, P.M.,The fifth discipline-the art and practice of the learning organization[M],1990,New York New York:Currency Doubleday. [3] Kaplan,R.S., and Norton,D.P.,The balanced scorecard:Translating strategic into action[M],1996,Harvard Business School Press,Boston,Massachusetts. [4] Epstein, M.J. and Manzoni,J.F.,Implementing corporate strategy:From tableaux de bord to balanced scorecard[J],European Management Journal,1998,volume16(2),190-203. [5] Kaplan,R.S. and Norton,D.P.,Strategy maps:Converting intangible assets into tangible outcomes[M],2003,Harvard Business School Press,Boston,Massachusetts. [6] Kaplan, R.S.and Norton,D.P.,The strategy focused organization[M],2000,Harvard Business School Press,Boston,Massachusetts. [7] Ahn H., Applying the balanced scorecard concept:An experiential report[J],Long Range Planning,2001,volume 34(4),441-461. [8] 于泳泓.从台湾企业成功导入平衡计分卡实例谈企业现状剖析与导入架构检核[J].会计研究月刊,2002(198):16-25. Yu Yong-hong,Discussing for enterprise condition analysis and introducing structure-based on successful story of the balanced scorecard implementation of taiwan's business[J],Accounting Research Monthly,Taiwan,2002,198 ,16-25 [9] Simons, R.,Levers of control:How managers use innovative control system to drive strategic renewal[M],1995,Harvard Business School Press. [10] Ernst & Young., The Emst & Young guide to perfomance measurement for financial institutions[M],1995,Irwin McGraw-Hill. [11] Forrester, J.W.,Industrial dynamics[M],1961,Portland,OR:Productivity Press. [12] Wolstenholme, E.,Balanced strategies for balanced scorecards:The role of system dynamics in supporting balanced scorecard and value based management[C],1998,Full paper on CD-ROM Proceeding of 1998 International System Dynamics Conference,Quebec,Canada. [13] Schoeneborn, F.,Linking balanced scorecard to system dynamics[C],2003,The 21st International System Dynamics Conference,New York,USA,165-182. [14] Akkermans,H. and Oorschot,K.V.,Developing a balanced scorecard with system dynamics[C],2002,The 20th International System Dynamics Conference,Palermo,Italy. [15] 黄昭仁. 以系统动力学探讨平衡计分卡绩效指标回馈影响之研究-以民营固网公司为例[D].中山大学企业管理学系硕士论文,2005.Huang Chao-Jen,A study on feedback influence of performance index of the balanced scorecard strategy with system dynamics-take private fixed network company as an example[D],2005,National Sun Yat-sen University ,Taiwan,Master Thesis of business management. [16] Rohlfs,J., A theory of interdependent demand for a communication service[J],1974,Bell Journal of Economics and Management Science,1974,volume5 ,16-37. [17] Coyle R.G., System dynamics modelling:A practical approach[M],1996,London,Chapman and Hall.