Research on the scale development of Core knowledgein the Process of Service Innovation for Manufacturing Enterprises

Abstract

Abstract: Knowledge resources have already become the key elements of service innovation for manufacturing enterprises. Now, service innovation theory and practice focus on how to search and acquire core knowledge accurately. Firstly, the paper clarifies the connotation of the core knowledge of service innovation based on the previous research. The paper also identifies that the core knowledge is marketing knowledge, which should be reconceptualized under four dimensions measurement model. Then, the paper developes and examines the scale for marketing knowledge by taking the manufacturing enterprises as research object. The empirical result shows that the scale has nice reliability level, single dimension reliability and validity. Finally, the paper shows the scale' s application in the service innovation process.

Key words: service innovation, marketing knowledge, scale development, empirical study

CLC Number:

F273.7

Yu Weizhen, Li Wenjie, Huang Qiubo. Research on the scale development of Core knowledgein the Process of Service Innovation for Manufacturing Enterprises[J]. Science Research Management, 2014, 35(12): 145-152.

References

[1] Aurich J., Fuchs C., Wagenknechy C. Life cycle oriented design of technical product service-systems[M].Cleaner Prod, 2006,14(17):1480-1494. [2] Monica Franco,Mike Bourne. Factors that play a role in managing through measures[J]. Management Decision, 2003,41(8):698-710. [3] Laursen,Salter.Open for innovation: The role of openness in explaining innovation performance: Among U.K. manufacturing firms[J].Strategic Management Journal.2006(27): 131-150. [4] Sundbo J.Innovation as a loosely coupled system in service[M].Kluwer Academic Publishers, 2000,(18):43-68. [5] 张文红,张骁,翁智明.制造企业如何获得服务创新的知识——服务中介机构的作用[J].管理世界,2010(10):122-134.zhang Wen-hong, zhang Xiao Weng ZhiMing. Manufacturing enterprise how to get the knowledge of the service innovation—service intermediary role [J]. Management World, 2010, (10) : 122-134(in Chinese) [6] 张文红,陈斯蕾,赵亚普.如何解决制造企业的服务创新困境:跨界搜索的作用[J].经济管理,2013(3):139-151.Zhang Wen-hong, Chen Silei Zhao Yapu. How to solve the service innovation of manufacturing enterprises: The role of cross-border searc [J]. Journal of Economic Management, 2013 (3) : 139-151(in Chinese). [7] Katila R, Ahuja G.Something old, something new: A longitudinal study of search behavior and new product introduction [J]. Academy of Management Journal 2002,45(8):1183-1194. [8] 张睿,汪克夷,夏立坤.企业市场知识能力体系的构建与测量[J],科学学与科学技术管理, 2008 (07):108-113.Zhangrui, Wang Keyi, Xia Likun. Market knowledge competence system construction and measurement [J], Science and Management Science and Technology, 2008 (7) : 108-113(in Chinse).[9] Wise R., Baumgartner P.Go Downstream-The new profit imperative in manufacturing[J]. Harvard Business Review, 1999,77(5):133. [10] Eric von Hippel, "Sticky information" and the locus of problem solving: Implications for innovation[J],Management Science, 1994,40(4):429-439. [11] Shane S. Prior. Knowledge and the discovery of entrepreneurial opportunities[J], Organization Science, 2000,11(4):448-469. [12] Faz Gallouj,Olivier Weinstein.Innovation in services [J].Research Policy.1997, 26(4):537-556. [13] 魏江,制造企业－知识型服务机构互动模式识别研究[J].科学学研究,2012,30(9):1389-1396.Wei Jiang, Manufacturing enterprises-The knowledge -based service interaction pattern recognition research [J]. Science Research, 2012, 30 (9) : 1389-1396.(in Chinese). [14] Srivastava, R.K., Shervani, T.A.and Fahey, L. Marketing business processes, and shareholder value: An organizationally embedded view of marketing activities and discipline of marketing [J]. Journal of Marketing, 1999,63(Special Issue):168- 179. [15] 林文进,江志斌,李娜.服务型制造理论研究综述[J],工业工程与管理, 2009,14(6):1-7.Lin Wenjin, Jiang Zhibin, Li Na. A Service-oriented Manufacturing Theory Research Review [J], Industrial Engineering and Management, 2009, 14 (6) : 1-7(in Chinese). [16] Sinkula, J.M, Baker, W.E, Noordewier, T. A framework for market-based organizational learning: Linking values, knowledge and behavior[J].Journal of the Academy of Marketing Science, 1997,25(4):305-318. [17] Huber.Organizational learning: The contributing processes and the literatures[J]. Organization Science, 1991,2(1):88-115. [18] Christine Moorman,AnneS.Miner^,.The convergence of planning and execution: Improvisation in new product development[J]. Journal of Marketing,1998,62(3):11-20. [19] Bernard J.Jaworski and Ajay K.Kohli.Market orientation: Antecedents and consequences[J]. Journal of Marketing,1993,57(3);53-70. [20] Stanley F.Slater and John C. Narver.Market orientation and the learning organization[J]. Journal of Marketing,1995,59(3):63-74. [21] Tiger Li and Roger J. Calantone.The impact of market knowledge competence on new product advantage: Conceptualization and empirical examination[J].Journal of Marketing,1998,62(4):13-29. [22] Kandemird.A study of market knowledge competence as a source of SBU performance [J]. Marketing and Supply Chain Management,2005,11(1) :128-134.. [23] Marinova,D. "Actualizing innovation effort: The impact of market knowledge diffusion in a dynamic system of competition" [J].,Journal of Marketing, 2004,68(7):1- 20. [24] Churchill, G.A. and Jr. A.Paradigm for developing better measures of marking constructs[J]. Journal of Marketing Research, 1979, 16(2): 64-73. [25] 陈晓萍,徐淑英,樊景立.组织与管理研究的实证方法[M]. 北京大学出版社,2008.Chen XiaopingXu Suying, Fan Jingli. Empirical approaches to the study of the organization and management [M]. Beijing University Press, 2008(in Chinese). [26] Bohn, R.E.Measuring and managing technological knowledge[J].Sloan Management Review, 1994,36(1): 61-73. [27] Li, T. and Cavusgil, S.T. Measuring the dimensions of market knowledge competence in new product development[J].European Journal of Innovation Management,1999,2(3): 129-145. [28] Lee, H. and Choi, B.Knowledge management enablers, processes, and organizational performance: An integrative view and empirical examination [J].Journal of Management Information Systems, 2003,20(1):179-228. [29] Chaston, I.,Megicks, P.The exploitation of market knowledge within relationship orientated small accountancy practices[J].The Service Industries Journal, 2005,25(7): 845-860. [30] Aparna Joshi, Susan E. Jackson,Diversity in social context: A multi-attribute, multilevel analysis of team diversity and sales performance[J].Journal of Organizational Behavior,2004, 25(6):675-702. [31] 马庆国,管理统计[M], 科学出版社,2002.Ma Qingguo. Management statistics [M].Science Press, 2002 (in Chinese). [32] Steenkamp M.& Trijp M.The use of LISREL in validating marketing constructs[J]. International Journal of Research in Marketing, 1991,(8):283-299. [33] Fornell, David F Larcher.Evaluating structural equation models with unobservable and measurement errors [J].Journal of Marketing Research,1981(18):39-50.