Abstract: The family business occupies aunique positionin the world economy, and the researchers believe that the family business has the uniqueness which lacks in the non-family business, so they study the family business separately. But the current researches simply discuss family business' unique characteristics and their advantages or disadvantages compared with the non-family business, while few studies concerns the familial factors affecting the performance of the business. In this paper, through literature research and interview investigation, we put forward the four dimensions of familial factors, construct a research framework for the relationship between familial factors and business performance, and propose the hypotheses that various factors are related to business performance. Finally, through the questionnaire survey, we obtain data of familial factors and business performance and use the SPSS 13.0 software system to make correlation analysis, partial correlation analysis and regression analysis between each factor and business performance, for testing the hypotheses. Our researches show that most of the familial factors, including credibility, communications between family members, professional manager mode and vision sharing, have significant positive correlations with the enterprise success and family success while human orientation, flexible management mode, diversified management have negative impact on the enterprise success and family success.

Key words: family business, familial factors, enterprise performance