Abstract: Taking 379 firms in Zhejiang province as the sample, this paper measured the firms' technological innovation incentives, explored its influence factors and evaluated its performance by using latent class analysis, logit regression and other methods. The results showed that the richness of firms' innovation incentive measures was low, and it was affected by the firms' size, age and ownership; the firm of different size, age, industry and ownership focused on different technology innovation incentive measures; one-time monetization reward, providing conditions for research, and providing learning and training opportunities had significant effect on improving the researchers' satisfaction; however, promotion measures significantly weakened the satisfaction of the researchers.

Key words: technological innovation, innovation incentive measures, influence factors