Impact of the network relationship upgrading on the enterprise’s upgradingbehavior and its performance

Abstract

Abstract: In the background where the upgrading behavior and paths of the domestic enterprises meet with "bottlenecks", this paper puts forward the concept of network upgrading and constructs a model of impact of the enterprise's products, technology and brand upgrade behavior on the enterprise's performance based on the network relationship as a moderating variable. At the same time, the paper conducts an empirical analysis to the 186 valid questionnaires collected from more than 200 companies and the results show that the network relationship plays a moderating effect on the relationship of the enterprise's products, technology and brand upgrading and the enterprise's performance, namely the network upgrading can influence and enhance the impact of the enterprise's product, technology and brand upgrading behavior on the enterprise performance.

Key words: upgrading, network, network relationship, break-through on the high level

CLC Number:

F273.2

Lai Hongbo, Ding Wei, Cheng Jianxin. Impact of the network relationship upgrading on the enterprise’s upgradingbehavior and its performance[J]. Science Research Management, 2013, 34(11): 124-130.

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