Science Research Management ›› 2012, Vol. 33 ›› Issue (1): 127-137.

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The effect mechanism of leaders’linguistic frame on followers’creativity based on regulatory focus theory

Li Lei, Shang Yufan, Xi Youmin   

  1. School of Management, Xi’an Jiaotong University, Xi’an 710049, China
  • Received:2010-08-23 Revised:2011-01-13 Online:2012-01-27 Published:2012-02-03

Abstract: The regulatory focus theory is introduced to the research field of leader’s influence on follower’s creativity, and a conceptual framework about the effect mechanism of leaders’linguistic frame on followers’creativity is theoretically proposed and empirically verified. Based on a sample of 143 students and by using an experiment method, the influence process of leaders’linguistic frame on followers’creativity is deeply analyzed. The research results reveal that followers’situational regulatory focus partly mediates the relationship between leaders’linguistic frame and followers’creativity, and followers’chronic regulatory focus moderates the relationship between followers’situational regulatory focus and their creativity. Finally, the main findings, theoretical and practical contributions, and the limitations of this study are discussed.

Key words: leader’s linguistic frame, situational regulatory focus, chronic regulatory focus, follower’s creativity

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