Science Research Management

Science Research Management ›› 2011, Vol. 32 ›› Issue (12): 26-32.

Previous Articles     Next Articles

Tariff products design and pricing for domestic telecommunication service innovation

Wang Rong1, Tang Xiaowo2, Wang Jian3   

  1. 1. SCMCC, Chengdu 610041, China;
    2. School of Economics and Management, University of Electronic Scienceand Technology, Chengdu 610041, China;
    3. Institute of Policy and Management, Chinese Academy of Sciences, Beijing 100190, China
  • Received:2011-05-17 Revised:2011-09-26 Online:2011-12-27 Published:2011-12-23

PDF

2770

Abstract: The development course of telecommunication charge packages reflects the changes of products design based on modular service innovation. The research on consumer demand behavior has become the design focal point of telecommunication service product. However, operators lack the theoretical instructions on product design due to the lack of domestic research on consumer demand behavior. Meanwhile, the influence of product design factors on consumer behavior is studied according to the features of telecommunication consumption. The results show that different factors of product pricing have different impacts on consumer behavior. The correlative relation between multi-service and service preference of consumer should be considered.

Key words: telecommunication service innovation, tariff product design and pricing, consumer strategy

CLC Number: