Abstract:    The increasing complexity of scene elements drives the evolution of value-dominant logic on short video platforms, stimulating business model innovation. However, the mechanisms of this innovation remain unclear. This paper, using Kwai as a case study, delved into the mechanisms through which scene empowers business model innovation on short video platforms from the perspective of value-dominant logic evolution. The findings revealed three key insights: (1) Short video platforms evolve their value-dominant logic based on three core values: products, services, and emotional engagement. Through the systematic reconfiguration of supply chains, multidimensional interconnections within value chains, and the effective integration of scene chains, these platforms foster the development of ecommerce, community-based economies, and interest-driven economies. In doing so, the short video platforms empower innovation in business models. (2) Short video platforms, structured around supply chains, guided by value chains, and mediated through scene chains, dynamically align platform supply with consumer demand. They achieve a chain-like match between "platform supply realities" and "user consumption expectations" through the selective configuration of "business scenes—consumer expectations—commercial contexts". (3) Short video platforms connect contents through "discovery", enhance social interactions through "friends", and focus on interests through "following", dynamically realizing emotional alignments of "birds of a feather flock together", "people of one mind fall into the same group", and "scenes are constructed by interest" through scene storylines, relationship cognitive domains, and interest harmony scenes. The short video platforms, therefore, empower business model innovation through scene deconstruction, modification, and reconstruction.

Key words: short video platform, value-dominant logic evolution, business model innovation, scene-based economy, scene-based empowerment