Research on the impact of perceived corporate digital responsibility on employee innovation behavior

doi:10.19571/j.cnki.1000-2995.2025.07.015

Abstract

Abstract: Employee innovation serves as a critical source for enterprises to establish competitive advantages and achieve sustainable development, while the digital transformation wave presents both expanded opportunities and new challenges for employee innovation. Corporate digital responsibility, as a fundamental component of corporate culture, embodies corporate values and ethical standards, effectively stimulating employees′ innovation potential. However, its influence on employee innovation behavior has yet to receive systematic academic attention or thorough investigation. Therefore, this study examined the impact mechanism of perceived corporate digital responsibility (PCDR) on employee innovation behaviors through the theoretical lenses of the Stimulus-Organism-Response (SOR) framework and organizational identification theory. Utilizing the three-wave survey data from 314 respondents, this empirical study employed hierarchical regression analysis and bootstrap methods to reveal that: (1) PCDR positively affects both proactive innovation behavior and reactive innovation behavior; (2) work meaningfulness mediates the relationship between PCDR and proactive innovation behavior and reactive innovation behavior; and (3) innovation self-efficacy positively moderates the direct effects of work meaningfulness on proactive and reactive innovation behaviors and the mediating effect of work meaningfulness in the PCDR-innovation behavior relationship. This research will extend our understanding of the mechanisms and boundary conditions of PCDR, provide theoretical foundations and practical insights for organizations to stimulate innovation behaviors during digital transformation.

Key words: perceived corporate digital responsibility, work meaningfulness, proactive innovation behavior, reactive innovation behavior, innovation self-efficacy

Zhang Shengtai, Guo Pengli. Research on the impact of perceived corporate digital responsibility on employee innovation behavior[J]. Science Research Management, 2025, 46(7): 155-164.

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