Science Research Management

Science Research Management ›› 2024, Vol. 45 ›› Issue (4): 93-100.DOI: 10.19571/j.cnki.1000-2995.2024.04.010

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Ecological innovation of the scenario-empowered business model for the logistics delivery of home-based heavy cargo

Wang Fu1,2,3, Zhao Anran1, Liu Junhua1,2, Chang Qing1, Han Liping1,3, Cui Ying1   

  1. 1. School of Economics and Management, Inner Mongolia University of Technology, Hohhot 010051, Inner Mongolia, China;
    2. Inner Mongolia Research Center of Modern Logistics and Supply Chain Management, Hohhot 010051, Inner Mongolia, China;
    3. Inner Mongolia Research Center of Internet Economy, Hohhot 010051, Inner Mongolia, China
  • Received:2023-06-18 Revised:2023-09-25 Online:2024-04-20 Published:2024-04-07

Abstract:  In recent years, the scenario-empowered ecological innovation of the business model for the logistics delivery of home-based heavy cargo has received high attention from both academia and industry. Using a combination of exploratory single case study and procedural grounded analysis, this paper took Ririshun Logistics as an example to explore and refine the mechanism and path of scenario-empowered ecological innovation of the business model for logistics delivery of home-based heavy cargo. The results of this study indicated: (1) Logistics delivery of home-based heavy cargo is based on the evolution of three types of delivery expectations, namely "product functions-service utility-scenario experiences", and empowers the ecological innovation of the business model depend on the logic of "product functionalization", "service utility", and "scenario experience". (2) The delivery of home-based heavy cargo is based on the supply chain, guided by the value chain, and channeled through the scenario chain. According to the 3-chains matched delivery of "scenario chain-value chain-supply chain", they are empowered by the ecological innovations of the business models. (3) Logistics delivery of home-based heavy cargo through the creation of "expectation chain-willingness chain-scenario chain", relying on the change of logic of "due to goods-due to people-due to scenarios", and utilizing the selective configuration of "delivery scenarios-delivery expectations-delivery context" to empower the ecological innovations of business models. (4) The essence of ecological innovation on the business model for the logistics delivery of home-based heavy cargo lies in the evolution of user delivery expectations, utilizing the U2D and C2M modes for reverse supply chain reconstruction, and realizing the utility of delivery in terms of "the right time-the right place-the right user-the right feeling". This article not only reveals the connotation of the scenaro-empowered ecologica innovation of the business model for the logstics deliyery of home-based heavy cargo, but also provides new ideas for further research.

Key words: home-based heavy cargo logistics, ecological innovation of business models, evolution of value dominant logic, 3-chain matched delivery