科研管理

科研管理 ›› 2025, Vol. 46 ›› Issue (11): 76-84.DOI: 10.19571/j.cnki.1000-2995.2025.11.008

• 论文 • 上一篇    下一篇

定制化战略对专精特新企业绩效的影响研究

杨升曦1，丁飒飒2，邬爱其3   

  1. 1.四川大学商学院，四川 成都610065；
    2.西南财经大学国际商学院，四川 成都611130；
    3.浙江大学管理学院，浙江 杭州310058
  • 收稿日期:2024-02-19 修回日期:2024-12-25 接受日期:2024-12-25 出版日期:2025-11-20 发布日期:2025-11-07
  • 通讯作者: 邬爱其
  • 基金资助:
    国家自然科学基金青年项目：“国有企业主导的创新生态系统动能激发与参与者创新”(72402148, 2025.01—2027.12)；国家自然科学基金重点项目：“‘专精特新’企业成长机制与培育模式研究”(72332005, 2024.01—2028.12)；四川省自然科学基金青年项目：“生态系统视角下四川‘专精特新’企业定制化战略与可持续发展研究”（2025NSFSC1994，2025.01—2026.12）；西南财经大学光华英才工程项目“基于多重理论视角的中国企业对外直接投资连续性动因研究”（221010001002020061, 2023.01—2025.12）。

Research on the impact of customization strategy on the performance of SRDI enterprises

Yang Shengxi1, Ding Sasa2, Wu Aiqi3   

  1. 1. Business School, Sichuan University, Chengdu 610065, Sichuan, China;
    2. School of International Business, Southwestern University of Finance and Economics, Chengdu 611130, Sichuan, China;
    3. School of Management, Zhejiang University, Hangzhou 310058, Zhejiang, China
  • Received:2024-02-19 Revised:2024-12-25 Accepted:2024-12-25 Online:2025-11-20 Published:2025-11-07

摘要：     面临产业链位置深度嵌入、价值活动高度定制、客户群体精度细分等情境特征，定制化成为专精特新企业获得竞争优势的重要途径。基于价值共创理论视角，本文以国家专精特新“小巨人”上市企业2017—2022年间的数据进行文本分析，探究了定制化战略对专精特新企业绩效的影响机制。实证结果表明：(1)定制化战略对专精特新企业绩效有促进作用，该结论在稳健性检验后依然成立；(2)供应商集中度和数字化程度都会增强定制化战略对专精特新企业绩效的正向影响；(3)客户集中度则会削弱定制化战略的促进作用；(4)高创新能力的专精特新企业使用定制化战略更具盈利能力；(5)企业的地域异质性对定制化战略的影响效果并不显著；(6)相较于外部定制化，内部定制化对绩效具有显著的正向影响。本文创新性地理论分析和实证检验了定制化战略对专精特新企业绩效的影响，强调了定制化战略的重要性和可行性，拓展和丰富了对专精特新企业行为和绩效的理论洞察，研究结论可以为专精特新企业实现高质量发展提供理论依据和经验借鉴。

关键词: 专精特新企业, 定制化战略, 供应商集中度, 客户集中度, 数字化程度

Abstract:     Faced with the deep embeddedness in the industrial chain, highly customized value activities, and precise segmentation of customer groups, customization has become an essential strategy for "SRDI" (abbreviation for "Specialized, Refined, Differential and Innovation") enterprises to gain competitive advantages. Based on the value co-creation theory, this paper explored the impact mechanism of customization strategies on the performance of "SRDI" listed companies in China from 2017 to 2022 through text analysis using big language models. The empirical results indicated that: (1) Customization strategy has a promoting effect on the performance of "SRDI" enterprises, and this conclusion still holds after robustness testing; (2) The concentration of suppliers and the degree of digitization enhance the positive impact of customization strategy on the "SRDI" enterprises′ performance; (3) Customer concentration weakens the promoting effect of customization strategy; (4) "SRDI" enterprises with high innovation capabilities are more profitable when using customization strategy; (5) The impact of regional heterogeneity of enterprises on customization strategy is not significant; and (6) Compared to external customization, internal customization has a significant positive impact on performance. This paper has innovatively analyzed and empirically tested the impact of customization strategy on "SRDI" enterprises′ performance, thus emphasizing the importance and feasibility of customization strategy, expanding and enriching theoretical insights into the behavior and performance of "SRDI" enterprises. The research conclusions will provide theoretical basis and empirical reference for "SRDI" enterprises to achieve high-quality development.

Key words:  "SRDI" enterprise, customization strategy, supplier concentration, customer concentration, digitalization level