Abstract: A conclusion is drawn, that is, individual DNA and enterprises DNA that constitute enterprises genes are the most fundamental reason for all strategic business decisions, behaviors, and results based on the analogy of human genome map. Furthermore, both entire strategic management and the organization management studies follow a potential model-enterprise path that genes determine its attitude, the attitude decides the decision structure and behavior, behavior resolves the final outcome. Either focus on the relationship between genes and performance directly or through dependent variables, independent variables, intermediate variables, and moderator variables, all organization and management studies are the paths of this enterprise gene map.

Key words: individual DNA, enterprise DNA, enterprise gene, enterprise performance