The structure choice in scale competitive alliance

Abstract

Abstract: From the perspective of resource type and cooperative risks, a concept model and some research hypotheses about the issue of alliance structure choice in a scale competitive alliance are proposed. The direct and indirect impacts among resource type, cooperative risks, and preference of alliance structure are estimated with the structural equation model and mediation analysis. It is found that there are indeed close relationships among these three variables. First, the correlations between cooperative risk and alliance structure are significant. Second, the resource type impacts the structure decision both directly and indirectly, with a higher ratio of indirect influence through cooperative risks. These results demonstrate that partners in a scale competitive alliance decide the alliance structure mainly according to the cooperative risks from the ex ante aspect.

Key words: competitive alliance, co-opetition, alliance structure, mediation

CLC Number:

Long Yong, Li Shiqing. The structure choice in scale competitive alliance[J]. Science Research Management, 2011, 32(5): 112-119.

References

[1] Hoetker G., Mellewigt T. Choice and performance of governance mechanisms: matching alliance governance to asset type [J]. Strategic Management Journal, 2009,30:1025-1044. [2] Dagnino, G. B. Coopetition strategy: Toward a new kind of interfirm dynamics? [J] International Studies of Management and Organization, 2007,37(2): 3-10. [3] Kale P., Dyer J., Singh H. Value creation and success in strategic alliances: alliancing skills and the role of alliance structure and systems [J]. European Management Journal, 2001, 19, 5:463-471. [4] Das T.K., Teng B.S. Resource and risk management in the strategic alliance making process [J]. Journal of Management, 1998, 24(1):21-42. [5] Das T.K., Teng B.S. A risk perception model of alliance structuring [J]. Journal of International Management, 2001, 7:1-29. [6] Sobel M.E. Direct and indirect effects in linear structural equation models [J]. Sociological Methods & Research, 1987, 16(1):155-176. [7] 刘益,李垣,杜旖丁. 基于资源风险的战略联盟结构模式选择[J]. 管理科学学报, 2003, 6(4): 34-42. [8] Dussauge P., Garrette B., Mitchell W. Learning from competing partners: outcomes and durations of scale and link alliances in Europe, North America and Asia [J]. Strategic Management Journal, 2000, 21:99-126. [9] 杜尚哲,加雷特(著),李东红(译). 战略联盟[M].北京:中国人民大学出版社,2006. [10] Das T.K. Risk types and inter-firm alliance structure [J]. Journal of Management Studies, 1996, 33:827-844. [11] Zineldin M. Co-opetition: the organization of the future[J]. Marketing Intelligence & Planning. 2004, 22(6/7): 780-789. [12] Bengtsson M., Kock S. "Coopetition" in business networks-to cooperate and compete simultaneously [J]. Industrial Marketing Management, 2000, 29:411-426. [13] Casciaro T. Determinants of governance structure in alliances: the role of strategic, task and partner uncertainties [J]. Industrial and Corporate Change, 2003, 12(6):1223-1251. [14] 迈克尔·Y·吉野, U·里尼瓦萨·郎甘(著),雷涯邻,张龙,吴元元等(译). 战略联盟——企业通向全球化的捷径[M]. 北京:商务印书馆. 2007. [15] 温忠麟,张雷,候杰泰,刘红云. 中介效应检验程序及其应用[J].心理学报,2004,36(5): 14-20.