Abstract:    Under the background of the strategy of cultural power, China actively encourages the construction of digital cultural industry innovation ecosystem to realize the value co-creation of all parties. However, the research on value co-creation in the innovation ecosystem of the digital culture industry lacks a unified analytical framework, and it is mostly based on qualitative methods. Based on this, this paper constructed a value co-creation mechanism model using the exploratory single-case analysis method in accordance with the research logic of "driving factors - behavioral patterns - co-creation results". Then, this paper adopted the fuzzy set qualitative comparative analysis method to explore the group path of realizing value co-creation. The results showed that the value co-creation of the innovation ecosystem of the digital culture industry is driven by six factors: market economy, value demand, cultural consensus, industrial policy, IP resources and digital technology. There are six behavioral modes of content creation, including channel docking, IP ecology, intermediary cooperation, technology empowerment and government-enterprise collaboration, so as to realize value acquisition, transmission, creation, value-addition, and cyclic iteration. The three factors that drive value co-creation are digital market-driven, new demand-driven and "content + technology" dual-wheel-driven under the strategy of cultural power. The three behavioral modes of realizing value co-creation are channel-connected content ecosystem mode, intermediary-supported content ecosystem mode and technology-enabled content ecosystem mode. This paper has not only expanded the analytical framework and research methods for this issue, but also will provide policy insights for the high-quality development of China′s digital culture industry.

Key words:  value co-creation, digital culture industry, driving factor, behavioral pattern, configuration path