Abstract:     With the project of construction of China into an intellectual property power entering a new stage, the improvement of governance capacity and governance level has become one of the main goals of intellectual property development in the period of the 14th Five-Year Plan, and the formation and continuation of governance behavior has also become a key issue. Therefore, on the basis of theoretical analysis of the connotation and characteristics of intellectual property governance behavior, this paper built a formation mechanism model of intellectual property governance behavior based on the explanatory framework of planned behavior theory, and quantified the intensity and path of influence of various factors on the intellectual property governance behavior. The results show that: (1) Behavioral belief, outcome expectation, normative belief, self-efficacy and controllability have significant positive effects on governance intention, and controllability has direct significant positive effects on governance behavior; (2) Governance willingness plays an intermediary role between cognitive behavioral control and the formation of governance behavior, and the theoretical paths of "self-efficacy → governance willingness → governance behavior" and "controllability → governance willingness → governance behavior" have been verified. The research conclusions have made a more accurate and in-depth explanation of the formation mechanism of intellectual property governance behavior, and provided a reference and basis for policy adjustment and institutional innovation for improvement of governance capacity and governance level.

Key words:  intellectual property governance, governance behavior, formation mechanism, planned behavior theory