Abstract:     Organizational structure is one of the most important dimensions in the perspective of management, which represents the way that the organization allocates resources. Under the trend of pan-platform development of enterprises and industrial organizations, the innovation advantages of platform organizations have attracted the attention of many scholars. But what are the aspects of innovation advantages of platform organizations? What is its mechanism of action? It is still worth studying in depth.
    Based on the analysis of self-determination theory, goal dynamics theory, and resource-based theory, this paper finds that the biggest feature of a platform-based organizational structure is that it achieves the best match between employees and positions, and realizes the full docking of resources and capabilities. The advantage is that it stimulates the innovation passion of employees. Based on this judgment, this paper takes the innovation passion of employees as the starting point, and uses the innovation self-efficacy as the mediating variable to analyze the innovation advantages of platform-based enterprises in terms of person-post matching and resource empowerment.
    This research collected 514 paired sample data of 77 companies in east China and north China, and used the multi-level linear regression analysis method to obtain the following results: person-post matching and resource empowerment have a positive cross-level impact on employees′ innovation passion, of which innovation self-efficacy partly mediates the impact of person-post matching on innovation passion, and completely mediates the impact of resource empowerment on innovation passion; resource empowerment positively moderates the direct positive impact of person-post matching on innovation passion. Then, using two independent sample means comparison test methods to compare and analyze 13 platform enterprises and 64 non-platform enterprises, the results show that the level of person-post matching and resource empowerment of platform enterprises is higher than that of non-platform enterprises. The innovation passion of platform employees is higher than that of non-platform enterprises.
    After analyzing the statistical results, the following research conclusions are obtained: First, the person-post matching and resource empowerment of platform companies are important reasons for stimulating employees ′innovation passion. Second, the person-post matching can motivate employees′ innovation passion, as it increased employees′ sense of innovation self-efficacy. Third, resource empowerment can stimulate employees′ passion for innovation; on the one hand, because it increases employees′ sense of innovation self-efficacy, on the other hand, it promotes the impact of person-post matching on innovation passion. The contribution of this paper is to extend the analysis framework of strategic management resources and capabilities to the analysis of employees′ passion for innovation through three variables: resource empowerment, person-post matching, and sense of innovation self-efficacy.
    The main enlightenment of this research lies in the following aspects: first, no matter whether a company adopts a platform-based organizational structure, it should fully liberate human resources and intellectual capital, and make people use their talents and materials to the best of their ability through person-post matching. Second, companies should change the thinking of the employment relationship between leaders and employees. It should be recognized that the future development of the company depends on the innovative ability of employees. The relationship between the leadership and employees of the company should be a cooperative relationship. Leadership should be a resource provider for employee work. Third, if companies want to increase their employees′ innovation passion, they can seek a breakthrough from the perspective of innovation self-efficacy. On the one hand, enterprises can improve the objective innovation ability of employees through job training and innovation training, and on the other hand, they can increase employees′ self-confidence in their own innovation ability through the creation of an innovation culture.

Key words: innovation passion, platform enterprise, person-post matching, resource empowerment