Abstract: firm’s SCSR program which attempts to create value and promote social welfare to grow as the same time, it implies that how to push forward the SCSR program is a vital problem firm as much as society faced. Employing the object of exclusive car service business, such as didi taxi, kuaidi taxi and so on, growing up in main cities of China, and comparing the methods of case study and quantitative analysis, we found that strategic traits including goal orientation, marketing reaction, business benefit and reputation mechanism are emerging in the driving processing of SCSR program, this strategic traits are principal factors accelerating the SCSR program. In addition, there is a significance difference between different stakeholders assess the strategic traits. For the stakeholders emphasizing firm’s business benefit will pay attention to business benefit, goal orientation, reputation mechanism and marketing reaction decrease by degress decrease successively. However, the stakeholders emphasizing social welfare growing will pay attention to marketing reaction, business benefit, reputation mechanism and goal orientation decrease by degress decrease successively. This paper offer a positively proposal that how to promote the SCSR program successfully.

Key words: SCSR program, strategic trait, social welfare, special car service