科研管理

科研管理 ›› 2008, Vol. 29 ›› Issue (1): 188-191 .

• 论文 • 上一篇    

B创新之难？公司创业的禀赋效应/B

苗青   

  1. 浙江大学公共管理学院，浙江 杭州310027
  • 收稿日期:2006-07-07 修回日期:1900-01-01 出版日期:2008-01-20 发布日期:2008-01-20

Innovation dilemma: the endowment effect of corporate entrepreneurship

Miao Qing   

  1. School of Public Administration, Zhejiang University, Hangzhou 310027, China

  • Received:2006-07-07 Revised:1900-01-01 Online:2008-01-20 Published:2008-01-20

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摘要：   公司创业是现有企业重塑活力的契机。面对机会采纳/替代两种常见的模式选择，决策者有何种表现？通过对277名企业家调研，协方差分析和分组回归分析结果表明，机会替代模式下的决策速度、认同度显著低于机会采纳，而正确度略高。进一步分析了机会识别与决策效标之间随着模式变化引起的调节作用。  

关键词: 公司创业, 禀赋效应, 机会识别, 机会替代, 机会采纳

Abstract: Corporate entrepreneurship is a good juncture to renew the vitality for existing firms. How do pclicy-nlakers make decisions under the conditions of Opportunity Substitution (OS) and/or Opportunity Adoption (OA)? The 277 enterprisers were investigated and the differences of Entrepreneurial Modes (EM) were analyzed by the ANCOVA and regression analysis. The results indicated that the decision-making speed and identity under the condition of OS is lower than that under the condition of OA, meanwhile the accuracy was slightly higher. Then the relationship between the Opportunity Recognition(OR) and decision making caused by EM were discussed. . 8 Refs In Chinese

Key words: corporate entrepreneurship, endowment effect, OR, OS, OA