科研管理

科研管理 ›› 2008, Vol. 29 ›› Issue (1): 179-187 .

• 论文 • 上一篇    下一篇

B基于坐标法的SWOT定量测度模型及应用研究/B

黄溶冰,李玉辉   

  1. 南京审计学院国际审计学院，江苏 南京210029，郑州大学商学院，河南郑州430001
  • 收稿日期:2006-09-04 修回日期:1900-01-01 出版日期:2008-01-20 发布日期:2008-01-20

The SWOT quantitative model based on the polar coordinate system and its application research

Huang Rongbing, Li Yuhui   

  1. School of International Audit, Nanjing Audit University, Nanjing 210029,China; School of Business, Zhengzhou University, Zhengzhou 430001, China
  • Received:2006-09-04 Revised:1900-01-01 Online:2008-01-20 Published:2008-01-20

PDF

2520

摘要： 本文对传统SWOT分析框架进行了改进和延伸，在极坐标体系中，构建了一个包括战略方位角和战略强度的战略向量，从定量分析的角度描述企业竞争态势和市场地位，为企业竞争战略的制定和实施提供了一个可操作性的平台。最后，结合某知名石油企业科技发展战略制定过程对上述步骤和方法进行了实证.

关键词:

 
 

Abstract: The framework of SWOT is improved and extended, strategic vectors including strategic orientationangle and strategic intensityare instituted in the polar coordinate system, so that SWOT framework can effectively depict enterprise competitive posture and market status, which provide an operational platform for the strategic design and implement. Finally, the scientific researchdevelopment stratagem of a well-known petroleum enterprise is brought out to demonstrate above approachand method. 16Refs In Chinese  

Key words: SWOT, quantitative analysis, strategic vector, polar coordinate system