科研管理

科研管理 ›› 2026, Vol. 47 ›› Issue (1): 68-79.DOI: 10.19571/j.cnki.1000-2995.2026.01.007

• 论文 • 上一篇    下一篇

数字化投资驱动企业绿色动态能力发展的路径研究

陈衍泰1,2，郝亚杰1,2，潘大鹏1,3   

  1. 1.浙江工商大学数字创新与全球价值链升级研究中心,浙江 杭州310000;
    2.浙江工商大学工商管理学院,浙江 杭州310000;
    3.北京航空航天大学杭州创新研究院，浙江 杭州311000
  • 收稿日期:2024-08-16 修回日期:2025-03-21 接受日期:2025-03-24 出版日期:2026-01-20 发布日期:2026-01-12
  • 通讯作者: 潘大鹏
  • 基金资助:
    国家自然科学基金重点项目：“基于数据驱动的企业动态能力构成与发展研究”（72032008，2021.01—2025.12）；国家社科基金领军人才项目（2022.01—2025.12）;浙江省高质量哲学社会科学重点研究基地重大课题(2025JDKT08Z,2025.01—2027.12)。

A study on the path of green dynamic capability development driven by investment in digitalization

Chen Yantai1,2, Hao Yajie1,2, Pan Dapeng1,3

  1. 1.Research Centre for Digital Innovation and Global Value Chain Upgrading, Zhejiang Gongshang University, Hangzhou 310000, Zhejiang, China;
    2. School of Business Administration, Zhejiang Gongshang University, Hangzhou 310000, Zhejiang, China;
    3. Hangzhou International Innovation Institute, Beihang University, Hangzhou 311000, Zhejiang, China
  • Received:2024-08-16 Revised:2025-03-21 Accepted:2025-03-24 Online:2026-01-20 Published:2026-01-12

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摘要：    在绿色化转型的大背景下，中国企业正加速推进可持续发展，数字技术成为转型的关键途径。本研究以（康恩贝）凤登环保的绿色转型为例，针对绿色与数字技术认知差异，开展探索性单案例研究，构建了一个以绿色认知和实践经验为引领的企业绿色动态能力逻辑体系。研究发现，企业在绿色转型过程中形成了“双重认知—投资行为—绿色动态能力”的能力构建机制。首先，双重认知分别经历了特定的演化过程，绿色认知经历了“聚合—解构—重构”的过程，而数字认知则表现为“启蒙—觉醒—拓展”的变迁；其次，绿色知识和绿色绩效的引导是数字化投资落实的关键，数字化投资行为从被动接受转向主动采纳，并发展为对外部机遇的积极拓展；最后，在绿色认知引领下的数字化投资实践中，企业逐步构建了一套涵盖绿色价值感知、绿色价值重构、绿色价值转化在内的绿色动态能力体系。本文的理论框架为理解绿色转型企业如何通过双重认知驱动绿色竞争力提供了重要启示。

关键词: 绿色创新, 绿色动态能力, 数字化投资, 双重认知

Abstract:   Under the background of green transformation, Chinese enterprises are accelerating the promotion of sustainable development, and digital technology has become a key approach for transformation. This study adopted the green transformation of Fengdeng Environmental Protection (CONBA) as an example and conducts an exploratory single case study to construct a logical system of enterprise green dynamic capability guided by green cognition and practical experience. The study found that the enterprise has formed a "double cognition-investment behaviour-green dynamic capability" capacity building mechanism in the process of green transformation. First, the double cognition undergoes specific evolutionary processes, with green cognition undergoing a process of "aggregation-disintegration-reconstruction", while digital cognition shows a change from "enlightenment-awakening-expansion". Second, green knowledge and green performance guidance is the key to implementing digitalization investment, and the digitalization investment behaviour has shifted from passive acceptance to active adoption, and has developed into an active expansion of external opportunities. Finally, in the green cognition-guided digitalization investment practice, the enterprise gradually builds a green dynamic capability system that covers green value perception, green value reconstruction, and green value transformation. The theoretical framework of this study will provide important insights into how green transformation enterprises can drive green competitiveness through dual cognition.

Key words: green innovation, green dynamic capability, investment in digitalization, dual cognition