女性高管认知烙印对企业绿色创新的影响研究

doi:10.19571/j.cnki.1000-2995.2025.08.018

科研管理 ›› 2025, Vol. 46 ›› Issue (8): 190-198.DOI: 10.19571/j.cnki.1000-2995.2025.08.018

女性高管认知烙印对企业绿色创新的影响研究

郝颖¹，赵敏¹，王伟楠²，韩丹妮³

1.北京师范大学经济与工商管理学院，北京100875；
2.北京工业大学经济与管理学院，北京100124；
3.重庆大学经济与工商管理学院，重庆400035

收稿日期:2024-07-26 修回日期:2025-05-14 出版日期:2025-08-20 发布日期:2025-08-14
通讯作者: 王伟楠
基金资助:
国家自然科学基金面上项目：“高管成长经历、职业路径与公司财务行为：基于改革开放场景的研究”（71872017，2019.01—2022.12）；国家自然科学基金青年项目：“突破性创新导向的企业多维知识搜寻同时性平衡机制研究（72204019，2023.01—2025.12）。

Research on the impact of female executives′ cognitive imprints on corporate green innovation

Hao Ying¹, Zhao Min¹, Wang Weinan², Han Danni³

1. Business School, Beijing Normal University, Beijing 100875, China;
2. School of Economics and Management, Beijing University of Technology, Beijing 100124, China;
3. School of Economics and Business Administration, Chongqing University, Chongqing 400035, China

Received:2024-07-26 Revised:2025-05-14 Online:2025-08-20 Published:2025-08-14

摘要/Abstract

摘要： 绿色技术创新是推动经济发展与建设美丽中国的重要力量，处于企业决策层的高管对企业绿色创新的影响备受关注。基于烙印理论，高管在敏感时期的个人经历会塑造其行为理念、风险态度以及价值判断，从而形成个人独特且持久的“印记”，对个体认知模式与行为决策产生深刻而持续性的影响。本文运用2010—2022年中国上市公司微观数据，利用独生子女政策这一独特场景，实证检验了社会烙印以及技术烙印对女性高管绿色创新决策的影响效应。研究结果发现：（1）独生子女成长环境所带来的社会烙印显著提升了其进行绿色创新的意愿，且更加注重绿色发明专利申请，表明更为平等的性别观念环境塑就了女性高管更乐观的态度以及风险偏好，促使其对绿色创新有更积极的态度。（2）进一步地，女性高管的技术经验进一步强化其创新精神，促进其开展绿色创新。（3）在异质性分析中，本文检验了地区性别观念的影响，进一步印证了本文的研究结论。本文的结论丰富了企业绿色创新领域的研究内容，验证了社会烙印以及技术烙印对女性高管行为认知的塑造作用，并对企业绿色创新实践具有一定的指导意义。

关键词: 女性高管, 社会烙印, 技术烙印, 企业绿色创新

Abstract: Green technological innovation is a critical driver of economic development and construction of a beautiful China. The influence of top executives on corporate green innovation has attracted growing attention. Based on the imprinting theory, personal experiences during sensitive periods can shape executives′ behavioral philosophies, risk preferences, and value judgments, leaving unique and enduring "imprints" that significantly and persistently affect their cognitive patterns and decision-making behaviors. Using the micro-level data from Chinese listed companies between 2010 and 2022, this study leveraged the unique context of the onechild policy to empirically examine the effects of social and technical imprints on the green innovation decisions of female executives. We found that: (1) The social imprint derived from the one-child upbringing significantly enhances female executives′ willingness to pursue green innovation, especially in terms of green invention patent applications. It suggests that a more gender-equal environment fosters more optimistic attitudes and risk tolerance among female executives, encouraging a proactive approach to green innovation. (2) Furthermore, technical experiences reinforce their innovative spirit and promote their engagement in green innovation activities. (3) The heterogeneity analysis confirmed the influence of regional gender norms, providing further validation for the study′s conclusions. This research will enrich the literature on corporate green innovation, confirm the shaping effects of social and technical imprints on female executives′ cognition and behavior, and offer practical insights for advancing green innovation in enterprises.

Key words: female executive, social imprint, technical imprint, corporate green innovation

郝颖, 赵敏, 王伟楠, 韩丹妮. 女性高管认知烙印对企业绿色创新的影响研究[J]. 科研管理, 2025, 46(8): 190-198.

Hao Ying, Zhao Min, Wang Weinan, Han Danni. Research on the impact of female executives′ cognitive imprints on corporate green innovation[J]. Science Research Management, 2025, 46(8): 190-198.

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女性高管认知烙印对企业绿色创新的影响研究

Research on the impact of female executives′ cognitive imprints on corporate green innovation

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