抑制或促进：企业社会责任与绿色创新绩效

冉戎; 董迪; 谢懿; 方婷婷

PDF(470 KB)

科研管理 ›› 2023, Vol. 44 ›› Issue (6) : 95-106.

论文

抑制或促进：企业社会责任与绿色创新绩效

冉戎¹，董迪¹，胡轩¹，方婷婷²

作者信息 +

Inhibited or promoted: Corporate social responsibility and green technology innovation performance of enterprises

Ran Rong¹, Dong Di¹, Hu Xuan¹, Fang Tingting²

Author information +

文章历史 +

摘要

中国已经明确提出2030年碳达峰的目标，但政府绿色发展政策能否转化为企业创新的动力，往往还取决于企业自身非市场战略与市场战略之间的互动关系。本文利用2012—2019年国家知识产权局绿色专利授权和润灵环球评级数据，来探究企业社会责任对企业绿色技术创新产出的影响。研究发现企业社会责任良好表现可通过提供更多冗余资源的途径，显著促进企业绿色技术创新产出；在考虑冗余资源的调节作用后发现，未吸收冗余资源强化了社会责任表现对绿色技术创新产出的促进作用，而非沉淀冗余资源在社会责任表现与绿色技术创新的关系中不具有显著的正向调节作用，说明企业长期投融资能力才可能真正促进企业进行绿色技术创新。本研究印证了企业非市场战略对市场战略的助推作用，从企业战略视角为开创社会主义生态文明新时代提供了的有益启示。

Abstract

In September 2020, China clearly put forward the "double carbon" goals of "carbon peaking" by 2030 and "carbon neutrality" by 2060, which set the direction and requirements for the green transformation of Chinese enterprises. However, whether the green development policies proposed by government departments can be transformed into the motivation for corporate green innovation often depends on the interaction between corporate non-market strategies and market strategies. In the context of striving to create a new era of socialist ecological civilization, it is important to explore the influence of CSR on corporate green innovation and reveal its influence mechanism, in order to promote the development of corporate green transformation and ultimately achieve both economic and environmental benefits at this stage in China. In the context of innovation becoming the first driving force of development, the study of CSR and technological innovation performance and its economic effects has received sufficient attention.
Although there are abundant studies, there is still room for in-depth research. First, most of the existing studies have examined the relationship between CSR and green technology innovation with developed countries as the sample, but less attention has been paid to developing countries. Second, the moderating role of how corporate redundant resources play in this is unanswered for now. Therefore, this paper examines how CSR affects the quantity and quality of green technology innovation in the Chinese scenario, and further explores the moderating role of the two types of redundant resources. This paper focuses on the relationship between CSR and green technology innovation output using 2012-2019 State Intellectual Property Office (SIPO) green patent grant and R&L Global CSR Rating data.
We found through the study that, first, CSR performance significantly contributes to firms′ green technology innovation output; second, CSR can significantly contribute to firms′ green technology innovation output by providing more redundant resources; third, after considering the moderating role of redundant resources, it is found that unabsorbed redundant resources strengthen the role of CSR performance in promoting green technology innovation output, while non-precipitated slack resource do not have a significant positive moderating role in the relationship between CSR performance and green technology innovation, indicating that it is the long-term investment and financing capability of enterprises that may truly promote green technology innovation. This paper shows that good CSR performance contributes to green technology innovation output even when the resource boundaries of the firm are also taken into account, which can enable scholars to understand the relationship between fulfilling CSR and green technology innovation more comprehensively.
This study has important practical implications. First, since the effectiveness of CSR performance in promoting green technology innovation is affected by redundant resources, firms can enhance the effectiveness of CSR in promoting green technology innovation output by improving their capabilities, controlling redundant resources flexibly according to available redundant resources. Second, government managers should focus on environmental policies and the adoption of policies that facilitate and accelerate corporate sustainability CSR strategies. This can promote the development of green technology innovation and enhance the competitive advantage of enterprises，which is beneficial to the economic and environmental sustainability of the companies themselves and the society as a whole.

导出引用

冉戎, 董迪, 胡轩, 方婷婷. 抑制或促进：企业社会责任与绿色创新绩效[J]. 科研管理. 2023, 44(6): 95-106

Ran Rong, Dong Di, Hu Xuan, Fang Tingting. Inhibited or promoted: Corporate social responsibility and green technology innovation performance of enterprises[J]. Science Research Management. 2023, 44(6): 95-106

参考文献

[1]CHANG C H, CHEN Y S.The determinants of green intellectual capital[J].Management Decision, 2012, 50(1):74-94 [2]彭雪蓉, 刘洋.我国创新评价研究综述:回顾与展望[J].科研管理, 2016, 37(1):247-56 [3]彭雪蓉, 刘洋, 赵立龙.企业生态创新的研究脉络、内涵澄清与测量[J].生态学报, 2014, 34(22):6440-9 [4]COOPER R G.The Dimensions of Industrial New Product Success and Failure[J].The Journal of Marketing, 1979, 43(3):93-103 [5]BERNAL-CONESA, A.J,NIETO C D,et alCSR Strategy in Technology Companies: Its Influence on Performance,Competitiveness and Sustainability[J].Corporate Social Responsibility and Environmental Management, 2017, 24(2):96-107 [6]BRIONES PENALVER A J, BERNAL CONESA J A, DE NIEVES NIETO C.Analysis of Corporate Social Responsibility in Spanish Agribusiness and Its Influence on Innovation and Performance[J].Corporate Social Responsibility and Environmental Management, 2018, 25(2):182-93 [7]CHANG C H C Y.Green organizational identity and green innovation[J].Management Decision, 2013, 5(51):1056-70 [8]DEMIREL P, KESIDOU E.Stimulating different types of eco-innovation in the UK: Government policies and firm motivations[J].Ecological Economics, 2011, 70(8):1546-57 [9]CHANG C H.The influence of corporate environmental ethics on competitive advantage: the mediation role of green innovation[J].J Bus Ethics, 2011, 104(3):361-70 [10]CHANG C H.The determinants of green product innovation performance[J].Corporate Social Responsibility and Environmental Management, 2016, 23(2):65-76 [11]SONG W H, REN S C, YU J.Bridging the gap between corporate social responsibility and new green product success: The role of green organizational identity[J].Business Strategy and the Environment, 2019, 28(1):88-97 [12]SHARMA E.A review of corporate social responsibility in developed and developing nations[J].Corporate Social Responsibility and Environmental Management, 2019, 26(4):712-20 [13]CHANG C H.Proactive and reactive corporate social responsibility: antecedent and consequence[J].Management Decision, 2015, 53(2):451-68 [14]CAMPBELL J L.Why would corporations behave in socially responsible ways? An institutional theory of corporate social responsibility[J]. Acad Manage Rev, 2007, 32(3): 946- 967 [15]. [16]GALLEGO-ALVAREZ I, MANUEL PRADO-LORENZO J, GARCIA-SANCHEZ I-M.Corporate social responsibility and innovation: a resource-based theory[J].Management Decision, 2011, 49(9-10):1709-27 [17]CHEN Y S, LAI S B, WEN C T.The influence of green innovation performance on corporate advantage in Taiwan[J].J Bus Ethics, 2006, 67(4):331-9 [18]CHANG C H, CHEN Y S.Green organizational identity and green innovation[J].Management Decision, 2013, 51(5):1056-70 [19]CHEN Y S.The driver of green innovation and green image - Green core competence[J].J Bus Ethics, 2008, 81(3):531-43 [20]GAVRONSKI I, KLASSEN R D, VACHON S, et al.A resource-based view of green supply management[J].Transp Res Pt e-Logist Transp Rev, 2011, 47(6):872-85 [21]张振刚, 李云健, 李莉.企业慈善捐赠、科技资源获取与创新绩效关系研究——基于企业与政府的资源交换视角[J].南开管理评论, 2016, 19(3):123-35 [22]TANG Y, QIAN C L, CHEN G L, et al.How CEO hubris affects corporate social (ir)responsibility[J].Strateg Manage J, 2015, 36(9):1338-57 [23]J P, R S G.The External Control of Organizations: A Resource Dependence Perspective[J].Social Science Electronic Publishing, 2003, 23(2):123-33 [24]FLAMMER C.Competing for government procurement contracts: The role of corporate social responsibility[J].Strateg Manage J, 2018, 39(5):1299-324 [25]顾雷雷, 欧阳文静.慈善捐赠、营销能力和企业绩效[J].南开管理评论, 2017, 20(2):94-107 [26]HILLMAN A J, WITHERS M C, COLLINS B J.Resource Dependence Theory: A Review[J].Journal of Management, 2009, 35(6):1404-27 [27]SZOCS I, SCHLEGELMILCH B B, RUSCH T, et al.Linking cause assessment,corporate philanthropy,and corporate reputation[J].J Acad Mark Sci, 2016, 44(3):376-96 [28]SU J, HE J.Does Giving Lead to Getting? Evidence from Chinese Private Enterprises[J].J Bus Ethics, 2010, 93(1):73-90 [29]SANCHEZ C M.Motives for corporate philanthropy in El Salvador: Altruism and political legitimacy[J].J Bus Ethics, 2000, 27(4):363-75 [30]李维安, 王鹏程, 徐业坤.慈善捐赠、政治关联与债务融资——民营企业与政府的资源交换行为[J].南开管理评论, 2015, 18(1):4-14 [31]张敏, 马黎珺, 张雯.企业慈善捐赠的政企纽带效应——基于我国上市公司的经验证据[J].管理世界, 2013, (7):163- 171. [32]MARTIN P R, MOSER D V.Managers' green investment disclosures and investors' reaction[J].J Account Econ, 2016, 61(1):239-54 [33]李姝, 谢晓嫣.民营企业的社会责任、政治关联与债务融资——来自中国资本市场的经验证据[J].南开管理评论, 2014, 17(6):30-40 [34]J W, S P.G K CPowerful CEOs and employee relations: evidence from corporate social responsibility indicators[J].Journal of Economics and Finance, 2016, 40(1):85-104 [35]倪得兵, 李璇, 唐小我.供应链中运作:相互激励、配置与合作[J].中国管理科学, 2015, 23(9):97-105 [36]李四海, 陈旋, 宋献中.穷人的慷慨:一个战略性动机的研究 [J]. 管理世界, 2016, 5): 116-27. [37]NOCI G, VERGANTI R.Managing 'green' product innovation in small firms[J].R D Manage, 1999, 29(1):3-15 [38]隋俊, 毕克新.跨国公司技术转移对我国制造业绿色创新系统绿色创新绩效的影响机理研究 [J]. 中国软科学, 2015, 1): 118-29. [39]CHENG B T, IOANNOU I, SERAFEIM G.CORPORATE SOCIAL RESPONSIBILITY AND ACCESS TO FINANCE[J].Strateg Manage J, 2014, 35(1):1-23 [40]MENG X H, ZENG S X, TAM C M, et al.Whether Top Executives' Turnover Influences Environmental Responsibility: From the Perspective of Environmental Information Disclosure[J].J Bus Ethics, 2013, 114(2):341-53 [41]WONG C W Y, MIAO X, CUI S, et al.Impact of Corporate Environmental Responsibility on Operating Income: Moderating Role of Regional Disparities in China[J].J Bus Ethics, 2018, 149(2):363-82 [42]JIMENEZ-PARRA B, ALONSO-MARTINEZ D, GODOS-DIEZ J L.The influence of corporate social responsibility on air pollution: Analysis of environmental regulation and eco-innovation effects[J].Corporate Social Responsibility and Environmental Management, 2018, 25(6):1363-75 [43]J T, W P M.Organizational slack and firm performance during economic transitions: two studies from an emerging economy[J].Strateg Manage J, 2003, 24(13):1249-63 [44]HEROLD D M, JAYARAMAN N, NARAYANASWAMY C R.What Is the Relationship between Organizational Slack and Innovation?[J].Journal of Managerial Issues, 2006, 18(3):372-92 [45]PENG M W, LI Y, XIE E, et al.CEO duality,organizational slack,and firm performance in China[J].Asia Pacific Journal of Management, 2009, 27(4):611-24 [46]O.S. Enabling or constraining ?unrevaling the influence of organizational slack on innovation[J].Industrial and Corperate Change, 2018, 27(3):555-75 [47]王亚妮, 程新生.环境不确定性、沉淀性冗余资源与企业创新——基于中国制造业上市公司的经验证据[J].科学学研究, 2014, 32(8):1242-50 [48]SCHIEDERIG T, TIETZE F.Green Innovation in Technology and Innovation Management: An Exploratory Literature Review[J].R&D Management, 2012, 42(2):180-92 [49]SIGGELKOW N, RIVKIN J W.Speed and Search: Designing Organizations for Turbulence and Complexity[J].Organization Science, 2005, 16(2):101-22 [50]李晓翔, 刘春林.困难情境下组织冗余作用研究:兼谈市场搜索强度的调节作用[J].南开管理评论, 2013, 16(3):140-60 [51]LEE K H.Why and How to Adopt Green Management into Business Organizations? The Case Study of Korean SMEs in Manufacturing Industry[J].Management Decision, 2009, 47(7):1101-20 [52]徐细雄, 李万利.儒家传统与企业创新:文化的力量 [J]. 金融研究, 2019, 9): 112-30. [53]齐绍洲, 林屾, 崔静波.环境权益交易市场能否诱发绿色创新?——基于我国上市公司绿色专利数据的证据[J].经济研究, 2018, 53(12):129-43 [54]王锋正, 陈方圆.董事会治理、环境规制与绿色技术创新——基于我国重污染行业上市公司的实证检验[J].科学学研究, 2018, 36(2):361-9 [55]MCGUINNESS P B, VIEITO J P, WANG M Z.The role of board gender and foreign ownership in the CSR performance of Chinese listed firms [J]. J Corp Financ, 2017, 42(75-99. [56]WANG Z, REIMSBACH D, BRAAM G.Political embeddedness and the diffusion of corporate social responsibility practices in China: A trade-off between financial and CSR performance? [J]. J Clean Prod, 2018, 198(1185-97. [57]TOOTHAKER L E.Multiple Regression: Testing and Interpreting Interactions[J].Journal of the Operational Research Society, 1994, 45(1):119-20 [58]齐绍洲, 张倩, 王班班.新能源企业创新的市场化激励——基于风险投资和企业专利数据的研究 [J]. 中国工业经济, 2017, 12): 97-114. [59]刘锡良, 文书洋.中国的金融机构应当承担环境责任吗?——基本事实、理论模型与实证检验[J].经济研究, 2019, 54(3):38-54 [60]ZHANG F, LI M H, ZHANG M L.Chinese Financial Market Investors Attitudes toward Corporate Social Responsibility: Evidence from Mergers and Acquisitions[J].Sustainability, 2019, 11(9):20- [61]张杰, 郑文平.创新追赶战略抑制了中国专利质量么[J].经济研究, 2018, 53(5):28-41 [62]W F V, X T, S T.Does Stock Liquidity Enhance or Impede Firm Innovation?[J].The Journal of Finance, 2014, 69(5):2085-125

基金

国家自然科学基金项目：“行政问责及治理政策工具影响企业非市场战略配置决策的机理及经济后果研究”（72074035，2022.01—2024.12）；中央高校基本科研业务费项目：“政府行为对企业非市场战略整合决策的影响及经济后果研究”（2020CDJSK01PT20，2020.06—2023.06）；国家社会科学基金重大项目：“国企混合所有制改革的实现路径选择研究”（20&ZD073，2020.12—2025.12）。