共享经济可持续性评价：社会感知与客观绩效

董晓松; 霍依凡; 田西

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科研管理 ›› 2023, Vol. 44 ›› Issue (1) : 79-88.

论文

共享经济可持续性评价：社会感知与客观绩效

董晓松¹，霍依凡²，赵星³

作者信息 +

Evaluation of the sustainability of sharing economy: Social perception and objective performances

Dong Xiaosong¹, Huo Yifan², Zhao Xing³

Author information +

文章历史 +

摘要

共享经济产业可持续性的社会感知和客观绩效不一致将造成认知错位、投资误判和政策失效等结果。本文在线挖掘2017-2019年我国主要社交媒体上29771条文本信息，并收集行业统计数据，综合测度共享经济行业的可持续性并比较其差异。研究发现社会公众并不认为共享经济行业具有显著的总体可持续性，而且行业实际绩效展现的可持续性与社会大众认知截然不同。进一步发现，受限于主观认知能力，社会公众认为共享经济可持续性主要来自于可观察到的行业外部经济和外部生态等维度，但客观绩效表明共享经济行业内部的经济和外部的技术优势才是其可持续性的重要支撑。此外，二者评价的差异在住宿与医疗等产能共享内部过程不易被大众观察的行业中最为突出。

Abstract

As a road to sustainable development, sharing economy has great growth potential and special growth law. However, how to measure and evaluate the sustainability of the sharing economy industry and grasp the law of sustainable development of the sharing economy industry is still very limited. On the one hand, existing studies focus on the external sustainability of individual industries, provinces, cities or countries, ignoring the characteristics of cross-industry, cross-regional, multi-agent participation in the sharing economy, and the sustainability of industry performance in the sharing economy; there is a lack of literature on industry sustainability measurement and evaluation, and there are differences in the effect between the two evaluation paths based on the content of user reviews generated on social media and the actual performance of the industry, which will lead to cognitive dislocation, investment misjudgment and policy failure.

This paper mainly studies the following aspects: (1) systematically combing the current research situation of sharing economy sustainability evaluation at home and abroad; (2) based on social perception and objective performance, using text mining and quantitative analysis to construct the basic framework to measure the sustainability evaluation of multiple industries of sharing economy; and (3) through the online mining of 29771 user evaluation data on social media in China and the collection of industry statistics, we empirically measure the sustainability of the sharing economy industry, compare its differences and explain the reasons.

It is found that the public does not think that the sharing economy industry has significant overall sustainability, and the sustainability of the actual performance of the industry is very different from that of the public. Further, limited by subjective cognitive ability, the public believes that the sustainability of the sharing economy mainly comes from the observable dimensions of the external economy and external ecology of the industry. But objective performance shows that the economic and external technical advantages of the sharing economy industry are the important support for its sustainability. In addition, the difference between the two evaluation is most prominent in the industry where the internal process of capacity sharing such as accommodation and medical treatment is not easy to be observed by the public.

Based on the above conclusions, this paper integrates the process framework of "social perception, objective performance, consistency difference", and provides countermeasures and suggestions for platform enterprises, investors and other stakeholders, government agencies and other subjects, to provide theoretical and practical guidance for the sustainability evaluation of sharing economy. This paper expands the theory of sharing economic sustainability, makes up for the deficiency of evaluation theory, and provides empirical evidence for the cognitive difference of sharing economic sustainability.

导出引用

董晓松, 霍依凡, 赵星. 共享经济可持续性评价：社会感知与客观绩效[J]. 科研管理. 2023, 44(1): 79-88

Dong Xiaosong, Huo Yifan, Zhao Xing. Evaluation of the sustainability of sharing economy: Social perception and objective performances[J]. Science Research Management. 2023, 44(1): 79-88

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基金

国家自然科学基金项目：“第三方移动支付采纳间断与延伸使用的机理和模型：基于采纳漏斗视角”（71862023，2019.01—2022.12）；国家自然科学基金项目：“精准还是丰富？平台推荐多样性对消费者决策的影响：信息结构、异质浏览与时空组态”（72272072，2022.08—2026.12）；暨南大学博士研究生拔尖创新人才培养项目：“圈层产品在线口碑发布对消费者购买意愿的影响机制分析”(2022CXB022，2022.10—2023.10)；江西省社会科学基金重点项目：“双循环新格局下人工智能驱动江西制造业高质量发展研究”（21GL01，2021.10—2024.06）；教育部人文社科一般项目：“数字创新生态系统视阈下中小企业智能制造公共平台的赋能机制与效应评价研究”（22YJA630120，2022.08—2025.08）。